Six BPM Sports experts against an AI: who will best predict the Canadiens’ season?

Gilbert Delorme, Georges Laraque, Maxime Lalonde, Stéphane Gonzalez, Anthony Marcotte and Greg Lanctôt made their predictions for the Canadiens’ season. So did an artificial intelligence. We challenged the six hosts of BPM Sports 91.9 against Gamache Média’s AI, right in the station’s studio. The verdict will come at the end of the season.

The challenge: the AI bets on Tampa Bay

Each expert had to answer the same three questions: the top 3 in the Atlantic Division, the Canadiens’ three top goal scorers and the Stanley Cup Final. Our AI made its own picks, and it doesn’t follow the crowd.

• Tampa Bay 1^st The AI is the only one to put Tampa Bay at the top of the Atlantic, ahead of Montréal and Florida.
• 49 goals for Cole Caufield, followed by Juraj Slafkovsky (31) and Nick Suzuki (29).
• MTL – COL in the Cup Final. Only Gilbert Delorme made the same bet.

The challenge videos, shot with the hosts, and all the predictions are on the BPM experts vs. AI page. More projects with BPM Sports will follow during the season.

“You hear about AI everywhere, often in a way that’s meant to scare people. We wanted to show what it really does, on the one topic where all of Québec has an opinion: the Canadiens. If our AI gets it wrong, we’ll hear about it on air. If it gets it right, we won’t be shy about reminding everyone.”

Olivier Gamache, founder of Gamache Média

On air all fall

The challenge comes on top of our first radio campaign, on air on BPM Sports since late September. Two 15-second spots run in rotation.

The first describes marketing as a hockey game: Google Ads in the zone, a pass to Meta Ads, and SEO “in the back of the net.” The second speaks to business owners who are worried about AI: their customers are already searching with it, and our job is to make sure those customers find them before their competitors.

“Today, your customers ask ChatGPT their questions before they call you. Our job is to make sure the AI names you in its answer. Getting an AI to talk hockey with the BPM guys is our way of showing that we understand how these tools think.”

Olivier Gamache

Neighbours on Victoria Avenue

The collaboration took an unexpected local turn. Arsenal Média, Québec’s largest independent private broadcaster, completed its purchase of BPM Sports on August 28.

In late September, the station’s Montréal team left its Laurier Avenue studio after 20 years and moved into Arsenal’s studios at 662 Victoria Avenue in Saint-Lambert. Our offices and studio are at 570 Victoria Avenue, just a few doors down.

“We heard about the move just before signing our campaign. For an agency in Saint-Lambert, seeing Québec’s sports radio arrive on our street is a nice touch. We’re already looking forward to the next shoot: this time, they’ll be able to walk over.”

Olivier Gamache