GEO — AI SEARCH OPTIMIZATION
SOYEZ VISIBLE
IN AI ANSWERS
Does your business show up in the answers from Google, ChatGPT, Gemini and Perplexity? Gamache Média helps Quebec SMEs grow their visibility in AI engines with an SEO + GEO strategy.
3 KEY STEPS
NOTRE APPROCHE
ANALYZE YOUR VISIBILITY
We look at how your business and your competitors appear for questions related to your services and your area. The audit separates what is visible, what is inaccurate and what is missing.
OPTIMIZE YOUR PRESENCE
We improve the pages, business information and proof of expertise that support your online presence. Each action addresses an identified gap and a business goal.
MEASURE AND IMPROVE
We repeat the observations and track mentions, cited sources and identifiable visits. When the data allows it, we connect this visibility to calls, form submissions and business opportunities.
SEARCH IS CHANGING
RANKING FIRST ON GOOGLE NO LONGER COVERS THE WHOLE JOURNEY
A search can start with a few words: “Kitchen contractor Montreal”. It can also take the form of a conversation: “Which companies would you recommend to redo my kitchen on the South Shore?”
Depending on the platform and the question, the user may get a list of links, a summary or a comparison with sources. They can then narrow down their budget, project or criteria before visiting a website.
SEO remains essential. Your presence must also help engines understand what you offer and why your business is relevant to the request.
DOES AI KNOW YOUR BUSINESS?
MODE RECHERCHE
MODE CONVERSATION
- Company A
- Company B
- Your business?
GENERATIVE ENGINE OPTIMIZATION
AI SEARCH OPTIMIZATION, IN PRACTICE
GEO, or Generative Engine Optimization, is the work of improving the visibility of a business and its content in the answers generated by AI engines and assistants.
The goal is to make your digital presence clear, useful and credible: your services, your area, your expertise and the evidence that backs up your claims.
A GEO approach looks at your website as much as the public information about your business. It aims to make your business easier to find and understand, and to improve the conditions under which its content can be cited or its brand mentioned. No citation or recommendation can be guaranteed.
THE STARTING POINT
WHAT DO AI ENGINES SAY ABOUT YOUR BUSINESS?
When someone asks an AI to recommend a business like yours, do you show up? If your competitors are mentioned, what information and which sources seem to support their presence?
Our GEO visibility audit turns these questions into findings and action priorities.
WE TEST
We define questions that reflect your customers: looking for a service, a local need, comparing providers and questions about your brand. We review the answers in ChatGPT, Gemini, Perplexity and Microsoft Copilot, as well as in Google’s AI experiences when they appear.
WE COMPARE
We note the businesses mentioned, how they are described and the pages cited. We check the services and areas associated with your brand, then compare its presence with that of relevant competitors.
WE IDENTIFY THE GAPS
Inconsistent information, poorly explained services, missing pages, insufficient proof of expertise or technical barriers: we examine what can limit how well your business is understood and discovered.
WE BUILD YOUR ACTION PLAN
You receive an overview of the observed visibility, examples that support the findings and a prioritized list of actions: pages to fix, content to create, information to align and metrics to track.
The audit is a documented snapshot of your visibility. Answers can vary with the question, platform, location, context and timing of the test. Not appearing in the tests does not mean your business never appears.
SEO + GEO
TWO APPROACHES THAT WORK TOGETHER
| SEO — organic search | GEO — visibility in AI answers | |
|---|---|---|
| Objectif | Help people find your website in search results and local searches. | Build a relevant and accurate presence in generated answers. |
| Work involved | Content, site structure, internal links, technical quality and local presence. | Analysis of answers and their sources, a clearly described business, useful content and verifiable proof, building on SEO. |
| Visibility tracked | Impressions, rankings, clicks, organic traffic and local interactions, depending on the tools. | Observed mentions, citations, presence compared with competitors and AI impressions when available. |
| Business results | Calls, form submissions and conversions that can be tied to the journey. | Visits and conversions attributable to an AI source when it can be identified. |
GEO DOES NOT REPLACE SEO. IT EXTENDS IT.
Google itself presents optimization for its generative experiences as a continuation of SEO. Our approach adds the monitoring of AI answers to this groundwork. Source : Google Search Central.
Discover our approach to SEO.
ACTIONS TAILORED TO YOUR BUSINESS
OUR AI SEARCH OPTIMIZATION SERVICES
GEO VISIBILITY AUDIT
An assessment of your current presence: questions tested, competitors, mentions, sources, accuracy of information and improvement priorities.
GEO STRATEGY
A roadmap that connects your priority services, your markets, your resources and your lead generation goals.
SEO + GEO OPTIMIZED CONTENT
Service pages, FAQs, guides, comparisons and case studies that answer your customers’ real questions, with information specific to your business and verifiable proof.
STRUCTURE AND DATA
A clear architecture, relevant internal linking and consistent business information. We also check crawling, metadata, performance and structured data suited to the content.
DIGITAL AUTHORITY
Expertise that is better demonstrated through your projects, professional profiles, references and relevant external mentions. Claims must be backed up.
SEO LOCAL + GEO LOCAL
Up-to-date business listings, useful local pages and an accurate description of your services and area. We make sure your contact details are consistent and your local profiles are accurate.
MEASUREMENT AND TRACKING
Repeated observations and separate metrics to track visibility, visits and leads. We use the available reports and your marketing tracking tools to document changes.
Our team brings together content creation, conception Web and measurement to move from assessment to action.
A STRATEGY CONNECTED TO YOUR BUSINESS
FROM VISIBILITY TO BUSINESS OPPORTUNITIES
A good GEO strategy starts with a well-explained business: what it does, for whom, where and with what proof.
At Gamache Média, we bring together SEO, web development, content, data analysis, call and form tracking, AI and automation. This lets us connect the audit findings to the pages, content and tools that need improving.
Based in Saint-Lambert, we work with SMEs across Greater Montreal and Quebec. Our priority: identify which actions are useful for your growth, then track what they change in your presence and incoming leads.
Explorez aussi nos services en artificial intelligence and automation.
YOUR QUESTIONS
UNDERSTANDING GEO BEFORE YOU START
What is GEO?
GEO is an approach to improving visibility in AI-generated answers. It focuses on how your business and your content can be discovered, understood, mentioned or cited depending on the questions asked.
What is the difference between SEO and GEO?
SEO targets visibility in search engines. GEO focuses on generated answers and their sources. The two share many foundations. AEO, or answer engine optimization, is a related term that emphasizes direct answers.
Does GEO replace SEO?
No. AI experiences can rely on search engines and indexes. An accessible, useful and well-structured website remains an important foundation. GEO complements it with an analysis of your presence in answers.
How do you appear in ChatGPT?
You need to look at how accessible the site is to search systems, how clear the information is and which relevant sources exist about the business. OpenAI separates access for search from use for training. Allowing crawling does not guarantee a presence. Source : OpenAI.
Can an AI recommendation be guaranteed?
No. The answer depends on the platform, the question and the context, among other things. Our commitment covers analysis, actions and documented tracking; no agency controls every generated answer.
How do I know if my business is visible?
You need to test several relevant questions, with and without your name, then note the mentions, descriptions and sources. Repeating these tests helps spot trends. A single question is not enough to build a reliable picture.
How is GEO measured?
We combine observations on defined questions, platform reports, identifiable referral traffic and attributable conversions. A citation is not a click, and a visit is not a sale. Part of the journey remains unattributable.
How long does it take to see results?
The audit establishes a starting point. The effect of the optimizations then depends on your situation, the changes made and how the platforms take them into account. The tracking schedule is set with you; no universal timeline is guaranteed.
REQUEST YOUR GEO VISIBILITY AUDIT
FIND OUT HOW AI SEES YOUR BUSINESS
Tell us about your business, your priority services and the areas you serve. We will contact you to define the scope of your GEO audit and the next steps.
For a GEO request, select “Artificial intelligence” in the services and describe your project in the message.
Prefer to talk? Call us at 514-613-1154.
