ChatGPT and Microsoft Copilot advertising
Since April 2026, ChatGPT has displayed ads in Canada, and Microsoft runs ads in Copilot and Bing. We build and manage these campaigns for local SMEs, in French, with the same rigour we bring to our Google Ads campaigns.
Olivier, François, Laurence, Paul, Émile and Yannis: a Saint-Lambert team serving Quebec SMEs since 2019.
Not necessarily. Condensation between two panes means the seal on the insulated glass unit has failed. If the frames are in good condition, you can often replace just the sealed unit, which costs much less than a new window.
If the frames are original and starting to warp, replacing the entire window becomes more cost-effective in the long run.
of Quebec internet users have already used a generative AI tool.
of these users use ChatGPT.
of these users use Copilot, Microsoft’s assistant.
of these users use it every week.
Source: NETendances 2025, Académie de la transformation numérique, Université Laval (published in March 2026).
Another way to search
A question like this tells us a lot: the type of home, the city, the problem and the hesitation between two options. The person is no longer browsing at random; they’re trying to make a decision.
A well-placed ad at that moment, below a useful answer, reaches someone ready to take action. That’s what makes these new placements interesting for an SME—provided you know how to use them.
windows boucherville
We have a 1978 house in Boucherville. There’s condensation between the panes of our windows. Do we need to replace everything or is there a less expensive option?
Sample searches. Each highlighted passage is a clue to the client’s real need.
Two platforms
Both display your ads alongside AI-generated answers. Targeting, payment and performance measurement differ from one platform to the other.
Current as of September 2026, based on documentation fromOpenAI and Microsoft Advertising. These platforms change quickly; during your assessment, we explain what has changed.
Let’s be clear
These platforms are new, and there are already plenty of promises out there. Here’s what is possible today—and what isn’t yet.
You can’t buy that. OpenAI commits to keeping advertising from influencing answers. For your business to be named in the answer itself, you need to strengthen its presence in the sources AI consults. That is the role of our GEOservice: optimization for AI answer engines.
In Canada, OpenAI does not yet allow targeting a specific region. We compensate by choosing the right conversations, writing in local French and directing clicks to a local page. Microsoft already supports targeting by city or radius.
No one has much long-term experience with these platforms yet. We start with a test budget, measure incoming calls and form submissions, then decide with you whether it’s worth investing more.
Our packages
Test one platform for 90 days or establish a presence on both from the start. Either way, you know exactly what’s included.
One platform, ChatGPT or Copilot and Bing, for 90 days. Ideal for measuring the potential before going further.
ChatGPT and Copilot and Bing, managed together. For businesses that want to be present wherever their clients ask questions.
How we work
Five steps, with no ads launched before tracking is in place.
We look at what your clients ask AI assistants in your field. Then we tell you whether ChatGPT, Copilot and Bing, or both, are worth considering for your business.
OpenAI Pixel, Microsoft tag, Google Analytics 4 and call tracking. This lets us see what every dollar delivers.
In ChatGPT, an ad consists of a 50-character headline and 100 characters of body text. We write them in French, using your clients’ own words.
Visitors arrive with a specific question. The landing page needs to answer it immediately, or the click is wasted.
A few weeks of testing, a clear report each month, and budgets shifted towards what generates enquiries.
Advertising and GEO
Advertising makes you visible as soon as the campaign launches. GEO builds your presence in the sources ChatGPT, Copilot and Gemini consult, increasing the chances that they recommend your business.
Campaigns teach us what your clients really ask; in return, GEO work builds your brand’s credibility when people see your ad.
Which landscaper would you recommend in Brossard to redesign a backyard?
Several Brossard companies are well rated for this type of project. Your business is often cited for its backyard designs and detailed quotes…
This comes from content, reviews and the sources AI consults.Who manages your campaigns
Gamache Média is a Saint-Lambert agency. Strategists, writers and AI specialists work under one roof: the person writing your ads talks to the person analysing your results.
You always speak with the same person, someone answers when you call, and your reports are clear.
“When Google advertising first arrived, the first businesses to try it paid far less per click than they do today. We’re seeing that moment again with ChatGPT. I’d rather our clients discover it with us than after their competitors.”
Frequently asked questions
Can’t find your answer? Call us at 514-613-1154.
Yes. Since April 2026, adult users on the free version and Go plan see ads in Canada. Since August 2026, Canadian businesses can buy these ads directly, with no minimum budget.
No. The ad appears below the answer, in a box labelled as sponsored. OpenAI commits to keeping advertising from influencing what ChatGPT says. To be cited in the answer, you need to focus on GEO instead.
No. OpenAI does not share conversations with advertisers or sell its users’ data. You receive aggregated results: impressions, clicks, costs and conversions.
Éclaireur lets you test one platform for 90 days, with a review at the end. Présence covers ChatGPT, Copilot and Bing together, with a dedicated landing page, monthly ad tests and an analysis of your presence in AI answers.
OpenAI no longer imposes a minimum. Together, we set a test budget based on your margins, market and the value of a new client. The goal is to gather enough data to make a sound decision without unnecessary risk.
Probably. Eligible campaigns may be served there automatically: search ads with logos, Performance Max, product ads and multimedia ads. However, Microsoft does not guarantee placement in Copilot and does not yet provide separate statistics for it.
Most are. ChatGPT does not show ads near health, mental health or political topics, and some regulated industries have their own rules. We check your business’s eligibility before launching anything.
No. Google remains the first place most people in Quebec turn to. Ads in ChatGPT and Copilot complement your existing campaigns to reach clients asking questions elsewhere.
You can open an account yourself. The difference lies in targeting, copywriting and results tracking: choosing the right conversations, writing very short, persuasive ads and linking each expense to a call or form submission. That’s what we do every day for our clients on Google and Meta.
Free assessment
A free, no-obligation assessment.
We use this information only to respond to your request. Privacy policy.
NewIn partnership with BPM Sports 91.9
Six BPM Sports 91.9 experts predicted the Canadiens' season. So did Gamache Média's AI. See the predictions and tell us who will be right.
See the showdown
