Google Ads management for SMEs
Google Ads campaign management for Montreal and South Shore SMEs, by a team of specialists in Saint-Lambert, from the keyword to the incoming call.
A local team behind every one of your campaigns.
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Google advertising
A Google Ads budget pays off when it is focused. We start with the service that earns you the most, in the areas where you want to work and at the hours when someone can answer the phone.
Before launch, we estimate the cost per click of your keywords in your service area and the number of leads your budget can realistically bring. After that, the split follows your business: a seasonal service gets more room in its peak season, and searches for your name stay protected so competitors can’t take them.
Rebalanced according to the season, your availability and your priority services.
Lead quality
A click costs the same whether it comes from a client or from someone looking for a job. We target the searches that lead to a purchase, exclude the ones that waste your budget and write ads that say clearly what you do and where. Fewer wasted clicks, more calls from real clients.
Let’s talkWe refine keywords and exclusions to connect your ads with needs that match your services.
We tailor your campaigns to your service areas and review incoming enquiries to spot mismatches.
Our method
Already running campaigns? We review everything before changing anything: structure, keywords, exclusions, ads and conversion tracking. If not, we start from your competitors and your service area.
One campaign per priority service, tight ad groups and an exclusion list that grows over time. Search, Performance Max or YouTube: we choose based on your goal.
Ads that use your clients’ own words, with your phone number and address, and a landing page that answers the search. A good ad that leads to a generic page wastes the click.
Every call is tracked with CallRail and every submitted form counts as a conversion. We know which keyword and which ad brought in each lead.
Bids, keywords and exclusions adjusted as results come in. You follow your campaigns in a dynamic report you can check at any time, and every month we review your cost per lead and the next adjustments with you.
Results
A campaign is judged by calls and quote requests, not clicks. That is why every lead is tied to the keyword, the ad and the campaign that brought it in.
Google Ads also gives fast answers to the rest of your marketing: the keywords that convert guide your SEO, and your ads can also appear in ChatGPT and Copilot.
Frequently asked questions
It depends on the cost per click in your industry and the number of leads you are aiming for. We make that estimate with you before launching anything, using the real keywords in your service area. For a local SME, we often start with one priority service, then expand once the cost per lead is profitable.
Ads can start showing as soon as Google approves them. The first weeks are for learning which keywords bring in calls and which to exclude. Campaigns then settle as we keep adjusting them.
We track every call with CallRail and every submitted form. You see your cost per lead by service and by campaign, not just the number of clicks.
Yes. We start with an account audit: structure, keywords, exclusions, ads and conversion tracking. We keep what works and fix the rest.
No. Along with Search campaigns (SEM), we manage Performance Max, Google Shopping for online stores, YouTube, campaigns on your brand name and advertising in ChatGPT and Copilot. The choice depends on your goal and your budget.
No. Our office is in Saint-Lambert, and we run campaigns across Quebec: in Montreal, on the South Shore (Longueuil, Brossard, Boucherville, Saint-Bruno), in Montérégie (Mont-Saint-Hilaire, Saint-Hyacinthe, Granby), on the North Shore and elsewhere, in English and in French.
No. The ad budget pays Google for your clicks. Our management fees are billed separately, every month. You can see exactly what goes to advertising and what pays for managing your campaigns.
You get a dynamic report you can check at any time, even in real time. We also meet every month to review results, adjustments and what your competitors are doing.
Let’s talk
Maximize your visibility and turn every click into an opportunity for growth. Let our team manage your advertising and speak directly with a Google advertising specialist.
Prefer to talk to us?
514-613-1154info@gamachemedia.comFree assessment
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