An essential element for a successful marketing strategy, SEO offers numerous benefits for businesses and can lead to exponential sales growth in the long term. Businesses that invest in SEO strengthen their credibility and build greater trust with their clientele. Here are eight of the many benefits of optimizing your website through SEO with an agency like ours.
1. Boost Your Credibility
Websites that rank in the top Google results are generally considered by search engines to be quality and trustworthy sites, which gives businesses significant credibility. Therefore, by developing a marketing strategy focused on SEO to optimize your website, it is highly likely to rank in the top three Google results and consequently boost your company’s credibility.
2. Outrank Your Competitors
There’s a strong chance that most of your competitors are investing in SEO to optimize their websites, which can significantly harm you if you don’t. Consequently, 90% of website digital traffic reportedly comes from Google searches. By partnering with a specialized SEO agency like ours to optimize your website, you choose a strategy that will attract this 90% of traffic to your pages, thereby multiplying your clients and sales!
3. Reach More Potential Clients
While many marketing campaigns tend to focus on a defined target audience, SEO, on the other hand, optimizes your website by attracting anyone who, at any given moment, has an intention to buy, regardless of their stage in the sales funnel. If keywords are chosen strategically and professionally, you will attract more prospects likely to be interested in buying your products, seeking your services, or even building a business relationship with you.
4. Provide Quality Content
In digital marketing, content creation and SEO work hand in hand. Within our agency, when we create content, including text, images, and videos, we ensure to optimize them for SEO to properly rank each page of the site in the top Google results. Furthermore, since search engines categorize different sites based on the keywords used, we always ensure that the content not only contains top-quality information for clients but also relevant keywords for its Google ranking. This is also why it’s important to optimize your website by regularly refreshing content and adding new content.
5. Maximize the Impact of Your Google Ads Campaigns
Did you know that marketing strategies focused on SEO and Google Ads campaigns complement each other perfectly? As a pay-per-click (PPC) advertising strategy, Google Ads campaigns (paid) help your site appear at the top of search results, while SEO does the same, but organically. Your website can therefore appear not just once, but twice in search engine results, offering you double digital visibility and strengthening your brand’s credibility.
6. Achieve Better Local Ranking (SEM)
Local searches such as “coffee near me” are increasingly common, and they theoretically lead to nearly 80% conversion. Working in parallel with SEO, local SEO strategies (SEM) help optimize your website by attracting users who are ready to buy here and now. Marketing agencies thus ensure to provide you with the right local SEO strategy and the adequate tools to achieve it, including the creation of a Google My Business listing. Similarly, asking your current clients to leave reviews on this listing helps reassure potential clients that your business is worth visiting; and once the client enters your store, it’s your turn to play!
7. Enhance the Customer Experience
Optimizing your website using an SEO strategy involves making it search engine friendly, but it can also improve the customer experience. If your website has an intuitive structure, offers interesting content, has backlinks, and is fast and responsive, it will be easier to navigate. Users therefore spend more time on it, which, in the eyes of search engines, greatly favors your website’s ranking and increases digital traffic.
8. Benefit from a Turnkey Service!
Fortunately for you, our agency offers a turnkey service regarding the creation and management of digital platforms, which includes, among other things, optimizing your website through an SEO strategy. We establish a personalized approach for each of our clients that will allow you to benefit from all the advantages of optimizing your website for SEO, in addition to guaranteeing you a long-term return on investment. Thanks to Propagam’s marketing strategy, you will see your number of clients increase and your revenue double!
