A tailored strategy
that generated 3,000+ calls
in 2024
Sometimes, all it takes is the right support to deliver results that exceed your expectations. That’s what Riendeau Avocats understood when they entrusted their digital transformation to our team.
CASE STUDY
RIENDEAU AVOCATS
Riendeau Avocats, a Montreal-based law firm, grew from a team of 3 lawyers to a force of over 25 professionals in less than a year. What made the difference? A complete overhaul of their digital ecosystem and a rigorous, results-driven digital strategy. Discover how a well-focused vision can transform a business.
WHEN STRATEGY MEETS RESULTS
OUR PROCESS
When this law firm first approached us, it had three professionals, a single website, and limited visibility on search engines. Their goal was ambitious but clear: attract more qualified clients and support internal growth by expanding their team.
From the very first discussions, our team identified several growth levers. The challenge was to elevate the firm’s digital structure to match its ambitions. We therefore initiated a complete overhaul of their web ecosystem, creating not just one, but five distinct websites—one for each practice area. This strategic choice made it possible to better segment the offering, address the specific needs of each target client, and optimize the positioning of each service in search results.
To achieve these ambitious objectives, our team implemented a comprehensive digital strategy:
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- Redesign of the main website and creation of four specialized sites (one for each department) to better segment the service offering and attract more qualified clients.
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- Full optimization of visibility on Google, both through SEO and paid advertising.
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- Strategic management of Google Ads campaigns to increase the firm’s visibility.
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- Transformation of the “MTL Ticket” department website into an online store with direct booking to maximize conversions.
AN EFFECTIVE APPROACH
THE RESULTS
+50 %
Visibility on Google:
a stronger digital presence
In the first few months following the implementation of our digital strategy, the firm experienced a visibility increase of more than 50% on Google. By segmenting its services by department and creating specialized websites for each one, we maximized opportunities to appear in relevant search results. This enhanced presence allowed the firm to reach a more targeted clientele, precisely at the moment they needed its services.
+42 000
Clicks Generated:
Continuously Optimized Campaigns
To support this growth, our experts developed a scalable Google Ads strategy, continuously adjusted based on real-time data. By creating tailored ads for each practice area and closely analyzing performance, we generated an impressive volume of more than 42,000 clicks in 2024. This performance-driven approach significantly increased conversions and inbound calls, ensuring a measurable and consistent return on investment.
+471 %
Accelerated growth:
+25 lawyers and +471% revenue
This finely tuned digital strategy didn’t just generate visibility — it directly fueled the firm’s growth. In less than a year, the practice expanded from 3 to 28 lawyers, solidifying its position as a leader in its field. This rapid expansion was matched by a spectacular 471% increase in revenue in 2024, clear proof that the digital marketing efforts delivered a tangible, lasting impact perfectly aligned with the firm’s business objectives.
A WELL-THOUGHT-OUT ACTION PLAN
ACHIEVEMENTS
Google ADS
At the heart of the digital strategy, Google Ads campaigns became a true growth engine for the firm. Through meticulous management, ongoing adjustments, and a deep understanding of search intent, online visibility surged by more than 50%. In 2024 alone, these campaigns generated over 42,000 qualified clicks, proving the effectiveness of the ads and their alignment with the needs of potential clients.
This advertising lever directly fueled a sharp increase in call volume, with more than 3,000 inbound calls, and the acquisition of new clients — enabling the firm to grow from 3 to over 25 lawyers. The ultimate result: a spectacular 471% increase in revenue in just one year.
This advertising lever directly fueled a sharp increase in call volume, with more than 3,000 inbound calls, and the acquisition of new clients — enabling the firm to grow from 3 to over 25 lawyers. The ultimate result: a spectacular 471% increase in revenue in just one year.
Website Redesign
A Website Redesign Focused on Performance and Specialization
With a strategic optimization mindset, we completely reimagined the digital presence of Riendeau Avocats.
Instead of centralizing all services under a single website, we designed a multi-site structure, with a dedicated website for each key department. Each site has its own domain name directly tied to its practice area, maximizing search engine optimization (SEO) and making it easier for users to find exactly what they need. The main website, www.riendeauavocats.ca , serves as the firm’s primary showcase, while www.mtlticket.ca allows visitors to purchase online packages for contesting traffic tickets, simplifying access to criminal law services. On the immigration side, www.immigrationavocats.ca offers online booking for quick and efficient consultations.
Meanwhile, www.avocats-famille.ca (family law) and www.riendeaucriminel.ca (criminal law) provide smooth navigation and specialized content, further strengthening the firm’s authority in each practice area. This targeted approach not only boosted the SEO performance of each site but also allowed the firm to better meet the specific needs of every client segment.
Instead of centralizing all services under a single website, we designed a multi-site structure, with a dedicated website for each key department. Each site has its own domain name directly tied to its practice area, maximizing search engine optimization (SEO) and making it easier for users to find exactly what they need. The main website, www.riendeauavocats.ca , serves as the firm’s primary showcase, while www.mtlticket.ca allows visitors to purchase online packages for contesting traffic tickets, simplifying access to criminal law services. On the immigration side, www.immigrationavocats.ca offers online booking for quick and efficient consultations.
Meanwhile, www.avocats-famille.ca (family law) and www.riendeaucriminel.ca (criminal law) provide smooth navigation and specialized content, further strengthening the firm’s authority in each practice area. This targeted approach not only boosted the SEO performance of each site but also allowed the firm to better meet the specific needs of every client segment.
Social Media Management
While the main strategy focused on SEO and Google Ads campaigns, targeted actions on social media also helped strengthen the firm’s visibility. The creation of engaging video content, combined with organic posts, ensured a dynamic presence within the community. A few well-placed ad campaigns also generated strong interaction and supported client acquisition efforts. These complementary initiatives played a strategic role in building a strong, credible online brand image.
A MATTER OF TRUST
OUR CLIENTS
Let’s Talk Results.
Whether you’re looking to generate leads, optimize performance, or scale your digital presence—our experts are ready to help. Reach out today to get started.
360° SERVICES TO DRIVE YOUR SUCCESS.
OUR SERVICES
MARKETING
SEO - Organic Search
SEO - Organic Search
Maximize your reach and attract qualified leads with SEO. Our strategies are designed to boost your visibility and bring your site to the top of search results.
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MARKETING
Google Ads
Google Ads
Drive conversions with tailored, high-performing Google Ads campaigns that reach your ideal audience at the right time.
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MARKETING
Social Media Management
Social Media Management
Elevate engagement and build loyalty with social media strategies that spark conversations and strengthen your community.
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WEBSITE REDESIGN AND DEVELOPMENT
Showcase website
Showcase website
Elevate your brand with custom website design that combines creativity, performance, and results—turning visitors into loyal customers.
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WEBSITE REDESIGN AND DEVELOPMENT
Online store
Online store
Increase sales with a seamless, strategically designed online store that delivers a smooth shopping experience.
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ARTIFICIAL INTELLIGENCE
Automation Tools
Automation Tools
Streamline your operations with AI-powered automation tools that increase efficiency and propel your business forward.
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