A CUSTOM STRATEGY
LEADING TO +800% GROWTH
FROM 2021 TO 2025
CASE STUDY
AIR 2
A digital strategy focused on performance and results. At the core of our approach, we developed a geographically segmented web presence and ultra-targeted Google Ads campaigns. This primary strategy allowed us to generate an average of over 300 qualified monthly leads. Each lead is counted, tracked, and analyzed with precision to continuously optimize performance and ensure a measurable return on investment.
WHEN STRATEGY MEETS RESULTS
OUR PROCESS
When Air² approached us, the company had only one truck, a single website, and a limited presence on search engines. Their objective was ambitious but clear: to attract a better-qualified clientele and support internal growth by expanding the team.
From the initial discussions, our team identified several growth levers. The challenge was to elevate Air²’s digital structure to match its ambitions. We therefore undertook a complete overhaul of their web ecosystem, redesigning the main site and creating several distinct sites focused on specific geographical segmentations (North Shore, South Shore) and segmented by specific cities. This strategic choice allowed us to better target the offering based on location, address the specific needs of each geographical area, and optimize the positioning of each service in local search results.
To achieve these ambitious objectives, our team implemented a comprehensive digital strategy:
- Redesign of the main site and creation of geographically segmented websites: Development of specialized sites by zones (North Shore, South Shore) and by specific cities to maximize local SEO.
- Conversion-focused pages: Our designers created efficient and fast websites, optimized to convert visitors into customers.
- Strategic management of Google Ads campaigns: Generation of over 300 qualified monthly leads with complete performance tracking and analysis.
- Complete tracking and analysis: Each lead is accounted for with detailed reports for precise return on investment.
- Social media remarketing strategy: Targeted advertising campaigns to re-engage the audience and optimize media budget utilization.
AN EFFECTIVE APPROACH
THE RESULTS
+300
MONTHLY LEADS: COMPLETE TRACKING AND ANALYSIS
Thanks to our optimized campaigns and geographically segmented approach, Air² now generates an average of over 300 qualified leads per month. Everything is tracked, analyzed, and each lead is accounted for with precise return on investment reports.
1 to 8
TRUCKS ON THE ROAD: SPECTACULAR EXPANSION
The surge in demand allowed Air² to multiply its fleet by 8, growing from a single truck to a fleet of 8 vehicles to meet the increasing needs of its clientele throughout the metropolitan area.
+800%
SPECTACULAR GROWTH: REGIONAL LEADER
This well-oiled digital strategy, with effective websites and optimized multi-platform campaigns, not only generated visibility — it directly contributed to the company’s growth. Air² has become the undisputed leader in the greater Montreal area, including the South Shore and North Shore.
A WELL-THOUGHT-OUT ACTION PLAN
ACHIEVEMENTS
Google ADS
At the heart of the digital strategy, Google Ads campaigns have been a powerful lever for Air². Thanks to rigorous management, constant adjustments, and a keen understanding of search intent, online visibility has jumped by over 50%. In 2024 alone, we generated an average of over 300 qualified leads per month, proving the effectiveness of the ads. Each lead is counted, tracked, and analyzed with precision. We can even provide a detailed lead report for a clear return on investment. This advertising channel led to an 800% increase in inbound calls and allowed the company to grow from 1 to 8 trucks. Result: Air² has become an undisputed leader in the greater Montreal area, including the South Shore and North Shore.
Website Redesign
A web redesign focused on performance and geographical specialization. As part of a strategic optimization strategy, we completely rethought Air²’s digital presence. We redesigned the main website and created several websites focused on specific segmentations: geographical (North Shore, South Shore) and segmented by specific cities. Each of these sites has its domain directly linked to its business sector and geographical area, thus maximizing natural search engine optimization (SEO) and facilitating user searches. Our designers created conversion-focused pages, efficient and fast websites, optimized to convert visitors into customers. This targeted approach not only improved the SEO performance of each site but also better met the specific needs of each clientele based on their location.
Social Media Management
A MATTER OF TRUST
OUR CLIENTS
Let’s Talk Results.
360° SERVICES TO DRIVE YOUR SUCCESS.
OUR SERVICES
MARKETING
SEO - Organic Search
SEO - Organic Search
Maximize your reach and attract qualified leads with SEO. Our strategies are designed to boost your visibility and bring your site to the top of search results.
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MARKETING
Google Ads
Google Ads
Drive conversions with tailored, high-performing Google Ads campaigns that reach your ideal audience at the right time.
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MARKETING
Social Media Management
Social Media Management
Elevate engagement and build loyalty with social media strategies that spark conversations and strengthen your community.
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WEBSITE REDESIGN AND DEVELOPMENT
Showcase website
Showcase website
Elevate your brand with custom website design that combines creativity, performance, and results—turning visitors into loyal customers.
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WEBSITE REDESIGN AND DEVELOPMENT
Online store
Online store
Increase sales with a seamless, strategically designed online store that delivers a smooth shopping experience.
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ARTIFICIAL INTELLIGENCE
Automation Tools
Automation Tools
Streamline your operations with AI-powered automation tools that increase efficiency and propel your business forward.
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Sometimes, all it takes is the right support to deliver results for your business that exceed your expectations. This is what Air² understood by entrusting its digital transformation to our team.