{"id":5500,"date":"2026-11-11T17:25:17","date_gmt":"2026-11-11T22:25:17","guid":{"rendered":"https:\/\/gamachemedia.com\/?p=5500"},"modified":"2026-11-12T10:43:02","modified_gmt":"2026-11-12T15:43:02","slug":"chatgpt-business-listing-google-business-profile","status":"publish","type":"post","link":"https:\/\/gamachemedia.com\/en\/chatgpt-business-listing-google-business-profile\/","title":{"rendered":"ChatGPT now has business listings. Google has had them since 2005"},"content":{"rendered":"<p class=\"gma-lead\">Three clients, three realities: a law firm, a painter and a fashion boutique. Here\u2019s what the new ChatGPT listing changes for them, and what their Google Business Profile already brings in.<\/p>\n<section class=\"gma-box gma-box-test\"><span class=\"gma-eyebrow\">The short answer, if you\u2019re in a hurry<\/span><\/p>\n<p>Since November 10, 2026, a business can claim its listing in ChatGPT, correct its information and see how often the assistant mentions it. That\u2019s good news. But for a local SME in Qu\u00e9bec, the ChatGPT listing isn\u2019t open to everyone yet, and the Google Business Profile is still, by far, the one that makes the phone ring. Don\u2019t choose between the two. Prepare for the new one by taking care of the old one.<\/p>\n<\/section>\n<p>On Tuesday, November 10, 2026, OpenAI launched in beta what it calls <em>Businesses in ChatGPT<\/em>. I already know the question our clients will ask me this week: \u201cDo we need to do something?\u201d<\/p>\n<p>Yes. But don\u2019t panic.<\/p>\n<p>Because we know the idea. A verified business listing, with a blue checkmark, information you control and statistics on how people find you. It\u2019s called a Google Business Profile. And it has existed since 2005.<\/p>\n<p>What\u2019s changing is where your customers ask the question. More and more, they no longer type \u201cimpaired driving lawyer Longueuil\u201d into Google. They ask ChatGPT who to call. Here\u2019s what OpenAI actually launched, how it compares with what Google already offers, and what we see in our own clients\u2019 numbers.<\/p>\n<h2 id=\"what-openai-launched-in-plain-terms\">What OpenAI launched, in plain terms<\/h2>\n<p>Everything goes through a new space, the Business Hub, available in the ChatGPT sidebar or at chatgpt.com\/business-hub. According to <a href=\"https:\/\/techcrunch.com\/2026\/11\/10\/openai-rolls-out-new-business-profiles-making-chatgpt-just-a-little-bit-more-like-google\/\">TechCrunch<\/a> and the first people to test it, here\u2019s what you can do there.<\/p>\n<ul>\n<li><strong>Claim your listing.<\/strong> You search for your business and prove you have the right to manage it: through the business phone number or email, through a DNS record on your domain name, or through Shopify for online stores. Then comes an identity check, with ID and business registration information.<\/li>\n<li><strong>Get the blue checkmark<\/strong> once verification is approved.<\/li>\n<li><strong>Control your information<\/strong>: website, description, logo, shipping and return policies. Merchants can also connect a product feed with prices and availability.<\/li>\n<li><strong>See statistics<\/strong> over 28 days: mentions in answers, listing views, clicks to the website and the main conversation topics where the business appears.<\/li>\n<li><strong>Create a business agent<\/strong>, a kind of virtual salesperson that answers questions about your products, directly in ChatGPT. For now, it\u2019s reserved for eligible e-commerce and online service businesses in the United States.<\/li>\n<\/ul>\n<p><strong>The Qu\u00e9bec catch.<\/strong> For now, a local business, a store, a restaurant, a law office with a storefront, can only claim an existing listing in the United States. A business that sells online can sometimes add itself. OpenAI names no country and no date. In other words, for most SMEs on the South Shore, the door is ajar, not open.<\/p>\n<p><strong>Three details you won\u2019t see in the headlines.<\/strong><\/p>\n<ul>\n<li><strong>A published listing can\u2019t be removed.<\/strong> OpenAI support can neither delete nor hide a published listing. We check everything before submitting.<\/li>\n<li><strong>Each brand and each address is a separate claim.<\/strong> Claiming the main brand doesn\u2019t claim its branches.<\/li>\n<li><strong>Claiming doesn\u2019t move you up in the answers.<\/strong> OpenAI says so itself: it guarantees neither better positioning nor sales. ChatGPT keeps drawing on other sources to talk about you.<\/li>\n<\/ul>\n<p>Remember that last point. We\u2019ll come back to it.<\/p>\n<h2 id=\"google-has-been-doing-this-since-2005\">Google has been doing this since 2005<\/h2>\n<p>The Google listing started out as Local Business Center, in 2005. Twenty years later, it has become the number one reflex for any business: claim your listing, add your hours, reply to your reviews. TechCrunch summed it up in a headline on November 10: with these listings, ChatGPT looks a little more like Google. Fine. Let\u2019s put them side by side.<\/p>\n<style>.gma-versus{margin:28px 0 34px;border-radius:16px;overflow:hidden;border:1px solid rgba(0,12,20,.12);background:#fff;box-shadow:0 18px 40px -24px rgba(0,12,20,.35)}.gma-versus table,.gma-versus th,.gma-versus td{border:0!important}.gma-versus table{margin:0!important;width:100%;border-collapse:collapse;font-size:15.5px;line-height:1.45}.gma-versus thead th{background:#000C14;color:#fff;text-align:left;padding:18px 20px;vertical-align:bottom;font-weight:700;letter-spacing:.01em}.gma-versus thead th small{display:block;font-weight:500;font-size:12px;letter-spacing:.08em;text-transform:uppercase;opacity:.7;margin-top:4px}.gma-versus thead th.gv-new{background:#E85D1F}.gma-versus thead th.gv-new small{opacity:.9}.gma-versus tbody th{width:28%;text-align:left;font-weight:600;color:#000C14;padding:15px 20px;background:#f6f7f8}.gma-versus td{padding:15px 20px;color:#2b333a;vertical-align:top}.gma-versus tbody tr+tr th,.gma-versus tbody tr+tr td{border-top:1px solid rgba(0,12,20,.08)!important}.gma-versus td.gv-new{background:rgba(232,93,31,.05)}.gv-ico{display:inline-flex;align-items:center;justify-content:center;width:20px;height:20px;border-radius:50%;font-size:11px;font-weight:700;margin-right:9px;vertical-align:-3px}.gv-yes{background:#000C14;color:#fff}.gv-no{background:rgba(0,12,20,.1);color:#5b646b}.gma-versus caption{caption-side:bottom;text-align:left;font-size:13px;color:#6b7378;padding:12px 20px 16px;background:#fff}@media (max-width:640px){.gma-versus thead th:first-child{display:none}.gma-versus thead th{padding:14px;font-size:14px}.gma-versus tbody tr{display:grid;grid-template-columns:1fr 1fr}.gma-versus tbody th{grid-column:1 \/ -1;width:auto;padding:12px 14px 6px;background:#f6f7f8}.gma-versus td{padding:8px 14px 14px;font-size:14.5px;background:#f6f7f8}.gma-versus td.gv-new{background:rgba(232,93,31,.07)}.gma-versus tbody tr+tr th{border-top:1px solid rgba(0,12,20,.1)!important}.gma-versus tbody tr+tr td{border-top:0!important}}.gma-body .gma-figure{margin:30px 0 34px}.gma-body .gma-figure img{display:block;width:100%;height:auto;border-radius:16px;box-shadow:0 18px 40px -24px rgba(0,12,20,.35)}.gma-body .gma-figure--shot img{max-width:620px;margin:0 auto;border:1px solid rgba(0,12,20,.12)}.gma-body .gma-figure figcaption{font-size:13.5px;line-height:1.5;color:#6b7378;margin:12px auto 0;max-width:620px;text-align:center}<\/style>\n<div class=\"gma-versus\">\n<table>\n<caption>Comparison as of November 11, 2026. The ChatGPT listing is still in beta.<\/caption>\n<thead>\n<tr>\n<th scope=\"col\"><span class=\"screen-reader-text\">Criterion<\/span><\/th>\n<th scope=\"col\">Google Business Profile<small>Since 2005<\/small><\/th>\n<th scope=\"col\" class=\"gv-new\">ChatGPT listing<small>Beta, November 2026<\/small><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<th scope=\"row\">Available in Qu\u00e9bec<\/th>\n<td data-label=\"Google Business Profile\"><span class=\"gv-ico gv-yes\" aria-hidden=\"true\">\u2713<\/span>Yes<\/td>\n<td class=\"gv-new\" data-label=\"ChatGPT listing\"><span class=\"gv-ico gv-no\" aria-hidden=\"true\">\u2715<\/span>Not yet, except some online businesses<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">Customer reviews<\/th>\n<td data-label=\"Google Business Profile\"><span class=\"gv-ico gv-yes\" aria-hidden=\"true\">\u2713<\/span>Yes, with your replies<\/td>\n<td class=\"gv-new\" data-label=\"ChatGPT listing\"><span class=\"gv-ico gv-no\" aria-hidden=\"true\">\u2715<\/span>No<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">Call button and directions<\/th>\n<td data-label=\"Google Business Profile\"><span class=\"gv-ico gv-yes\" aria-hidden=\"true\">\u2713<\/span>Yes<\/td>\n<td class=\"gv-new\" data-label=\"ChatGPT listing\"><span class=\"gv-ico gv-no\" aria-hidden=\"true\">\u2715<\/span>No<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">Statistics<\/th>\n<td data-label=\"Google Business Profile\">Views, searches, calls, directions<\/td>\n<td class=\"gv-new\" data-label=\"ChatGPT listing\">Mentions, views and clicks, over 28 days<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">Verification<\/th>\n<td data-label=\"Google Business Profile\">Video, phone or email<\/td>\n<td class=\"gv-new\" data-label=\"ChatGPT listing\">Phone, email, DNS or Shopify, then ID<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">Cost<\/th>\n<td data-label=\"Google Business Profile\">Free<\/td>\n<td class=\"gv-new\" data-label=\"ChatGPT listing\">Free during the beta<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>What jumps out isn\u2019t what ChatGPT adds. It\u2019s what it doesn\u2019t have yet: reviews, the call button, directions. In other words, everything that turns a search into a customer walking through the door.<\/p>\n<p>And there\u2019s a detail few people know: <strong>ChatGPT already reads your Google Business Profile.<\/strong> When you ask it for the address of one of our clients, it cites the client\u2019s website\u2026 and google.com as a source. So your Google Business Profile isn\u2019t the old technology being replaced. It\u2019s one of the sources where AI goes to find the truth about you.<\/p>\n<h2 id=\"riendeau-avocats-what-the-google-business-profile-really-brings-in\">Riendeau Avocats: what the Google Business Profile really brings in<\/h2>\n<p>Riendeau Avocats is a <a href=\"https:\/\/gamachemedia.com\/en\/professional-services-healthcare-marketing\/\">criminal law firm<\/a> we\u2019ve been working with since 2018. It grew from 5 to 35 lawyers during that time. We handle its websites, its advertising and its visibility in AI tools. In short, if one client could tell us whether the Google Business Profile is outdated, it\u2019s this one.<\/p>\n<p>Here\u2019s what the Google Business Profile for the Montr\u00e9al office shows, from May to mid-October 2026:<\/p>\n<ul>\n<li>9,833 profile views, more than half of them on Google mobile search;<\/li>\n<li>374 calls directly from the profile;<\/li>\n<li>474 direction requests;<\/li>\n<li>669 clicks to the website.<\/li>\n<\/ul>\n<p>In the firm\u2019s call tracking system, over the last twelve months, the Google Business Profile is the <strong>second-largest source of calls<\/strong>, just behind Google Ads. More than 1,100 calls. For a free listing, that\u2019s not nothing.<\/p>\n<p><strong>Now, the nuance nobody will tell you.<\/strong> Calls from the profile are short: a little over a minute on average, compared with almost three minutes for calls from advertising. And few of them turn into new cases. Why? Because the profile is also used by existing clients looking for the phone number, the address or the closing time. The proof: the search that shows the profile most often is the firm\u2019s own name. The Google Business Profile is both a storefront and a customer service desk. Both matter.<\/p>\n<p><strong>The gap we found in our last audit.<\/strong> When you ask ChatGPT where Riendeau Avocats is located, it answers correctly: two offices, one in Montr\u00e9al and one in Saint-Lambert, on Victoria Avenue. It knows this thanks to the website. But on Google, there\u2019s only one profile, the Montr\u00e9al one. The South Shore office doesn\u2019t have one. Result: the AI knows the firm better than Google Maps does. And as we\u2019ll see below, this small gap costs more than it seems.<\/p>\n<p>And on the AI side? The firm is already getting requests from people who found it by asking ChatGPT, and we see them come through in the call tracking. The ChatGPT listing, when the firm can claim it, will add to that work. Not replace it.<\/p>\n<h2 id=\"peinture-pro-static-several-brands-several-listings\">Peinture Pro Static: several brands, several listings<\/h2>\n<p>Another reality, another client. The group behind Peinture Pro Static doesn\u2019t sell just one service. It has a brand for exterior painting, one for kitchen cabinets, one for countertops and one for caulking. Each has its own website, phone number and advertising, on the South Shore, in Montr\u00e9al and on the North Shore.<\/p>\n<p>It\u2019s a smart choice for Google: someone searching for \u201cpaint kitchen cabinets\u201d doesn\u2019t want to land on a caulking page. But it multiplies the work. One listing per brand, identical information everywhere, reviews to collect for each one.<\/p>\n<p>And the ChatGPT listing follows exactly the same logic: <strong>each brand and each address is claimed separately<\/strong>, and there\u2019s no central management for a group yet. A business that neglected its Google listings by brand will live the same headache in ChatGPT, twice over.<\/p>\n<p>On Google, the main brand has a single profile, in Boucherville: 41 reviews and a perfect 5 out of 5 rating. It\u2019s a valuable asset, built review by review over years. But at least four websites revolve around that profile: residential, commercial, kitchen cabinets and a quote page. And while taking inventory of our accounts for this article, we found a second profile for the same address, which Google had flagged as a duplicate.<\/p>\n<figure class=\"gma-figure gma-figure--shot\"><img src=\"https:\/\/gamachemedia.com\/wp-content\/uploads\/2026\/11\/fiche-google-peinture-pro-static-boucherville.webp\" alt=\"Peinture Pro Static\u2019s Google Business Profile in Boucherville on Google Maps, with a 5.0 rating and 41 reviews\" width=\"1600\" height=\"1509\" loading=\"lazy\" decoding=\"async\"><figcaption>Peinture Pro Static\u2019s Google Business Profile in Boucherville: 5.0 and 41 reviews. Google Maps screenshot, November 11, 2026.<\/figcaption><\/figure>\n<p>A duplicate doesn\u2019t look like much. But it\u2019s exactly the kind of detail that confuses Google\u2026 and that will confuse ChatGPT the day you need to claim the right listing, with the right reviews, at the right address.<\/p>\n<p>The lesson is simple: before thinking about ChatGPT, take inventory. How many brands? How many addresses? How many Google listings really exist, and who has access to them?<\/p>\n<h2 id=\"boutique-vvog-two-stores-but-mostly-an-online-store\">Boutique Vv\u00f6g: two stores, but mostly an online store<\/h2>\n<p>Third reality. <a href=\"https:\/\/gamachemedia.com\/en\/retail-marketing\/\">Boutique Vv\u00f6g<\/a> sells fashion for men and women, with two stores: one in Chambly, one in Granby. We\u2019ve been working with them since 2021. And most of their sales don\u2019t happen in store. They happen online.<\/p>\n<p>So what are their two Google Business Profiles for? For something that\u2019s often underestimated: <strong>trust<\/strong>. Someone in Rimouski who hesitates to order a coat from a site they don\u2019t know will search for the store\u2019s name. They land on a Google Business Profile with a real address, photos of the store and reviews from real customers. They think: \u201cOK, this isn\u2019t a ghost store.\u201d And they order.<\/p>\n<figure class=\"gma-figure gma-figure--shot\"><img src=\"https:\/\/gamachemedia.com\/wp-content\/uploads\/2026\/11\/fiche-google-boutique-vvog-chambly.webp\" alt=\"Boutique Vv\u00f6g\u2019s Google Business Profile in Chambly on Google Maps, with a photo of the store, a 4.6 rating and 67 reviews\" width=\"1600\" height=\"1509\" loading=\"lazy\" decoding=\"async\"><figcaption>Boutique Vv\u00f6g\u2019s Google Business Profile in Chambly: a real address, a photo of the store and 67 reviews. Google Maps screenshot, November 11, 2026.<\/figcaption><\/figure>\n<p>And for someone twenty minutes away, the same profile does the opposite: it gives them directions, the hours and a good reason to come try things on in person. One listing, two customers. The one who orders and the one who drives over.<\/p>\n<p><strong>For ChatGPT, Vv\u00f6g is exactly the kind of business targeted first.<\/strong> Claiming starts with businesses that have a website, and online stores are the best served. Shopify merchants can connect their store to speed up verification. Better still: according to OpenAI, eligible products from Shopify merchants are already integrated into ChatGPT through Shopify\u2019s catalogue. In other words, some of Vv\u00f6g\u2019s clothing may already appear in ChatGPT when someone looks for a winter coat, long before Riendeau can claim its local listing.<\/p>\n<p><strong>The trap to avoid.<\/strong> A product feed means prices and availability. If ChatGPT shows a price that\u2019s no longer right or an item that\u2019s out of stock, the trust built with the Google Business Profile goes out the window. The catalogue has to be as clean as the storefront. And, once again, each listing is managed separately: the online store, the Chambly store and the Granby store.<\/p>\n<h2 id=\"in-quebec-the-battle-will-be-fought-locally\">In Qu\u00e9bec, the battle will be fought locally<\/h2>\n<p>OpenAI presents this launch as a first step, and everything suggests local listings will arrive here soon. The day it opens, it won\u2019t be the big brands that benefit most. It will be the neighbourhood shops, contractors and professional offices that already have their listings in order.<\/p>\n<figure class=\"gma-figure\"><img src=\"https:\/\/gamachemedia.com\/wp-content\/uploads\/2026\/11\/fiches-locales-une-fiche-par-adresse.webp\" alt=\"A Qu\u00e9bec shopping street in winter, with an orange map pin above each shop\" width=\"1600\" height=\"1073\" loading=\"lazy\" decoding=\"async\"><figcaption>One address, one listing, one pin: that\u2019s how Google, and soon ChatGPT, see your businesses. AI-generated illustration.<\/figcaption><\/figure>\n<p>Why am I so sure? Because ChatGPT already thinks locally.<\/p>\n<p><strong>The proof is in how OpenAI counts.<\/strong> For a local business, the Business Hub counts a mention every time ChatGPT shows a result for its address. Not for its brand. For its address. The tool is built around location.<\/p>\n<p><strong>You can also see it in the answers.<\/strong> For our clients as for our own agency in Saint-Lambert, ChatGPT\u2019s answers change depending on where you ask the question from. Ask for a marketing agency from the South Shore, then from downtown Montr\u00e9al: you won\u2019t get the same list. Location has become a criterion, just like on Google.<\/p>\n<p><strong>And the most telling test, we ran it for Riendeau Avocats.<\/strong> We asked four AI tools the same question: \u201cWhich criminal lawyer should I see in Longueuil or Saint-Lambert?\u201d ChatGPT, Gemini and Google\u2019s AI Mode answered with, at the top of the list, the same firms as the Google map for \u201ccriminal lawyer Longueuil.\u201d Riendeau Avocats? First in Google\u2019s classic results for that search\u2026 but missing from the map, and missing from the AI answers. The reason is simple: its Saint-Lambert office doesn\u2019t have a Google Business Profile.<\/p>\n<p>Read that again. The best-ranked firm on Google for Longueuil disappears from AI answers because it\u2019s missing a local listing. It\u2019s not a question of content or budget. It\u2019s a question of address.<\/p>\n<p><strong>What this means for you:<\/strong><\/p>\n<ul>\n<li>a Google Business Profile for every address where you receive customers, not just for head office;<\/li>\n<li>the same name, the same address and the same phone number everywhere: website, Google Business Profile, directories, social media;<\/li>\n<li>a page on your website for each city you really serve, with the address of the nearest office;<\/li>\n<li>recent reviews, for each address.<\/li>\n<\/ul>\n<p>When the ChatGPT listing opens in Qu\u00e9bec, the AI will already have its opinion on who the best choice is in Longueuil, Chambly or Terrebonne. It will have built that opinion with what it finds today.<\/p>\n<h2 id=\"what-were-doing-for-our-clients-this-week\">What we\u2019re doing for our clients this week<\/h2>\n<p>No need to wait for the door to open in Qu\u00e9bec to get ready. Here\u2019s the order we follow.<\/p>\n<ol>\n<li><strong>We record what ChatGPT says about you today.<\/strong> About twenty questions your customers really ask, with dated answers. Once your listing is claimed, what ChatGPT knows about you will change. Without the \u201cbefore\u201d picture, we\u2019ll never be able to measure the effect.<\/li>\n<li><strong>We clean up the Google Business Profile.<\/strong> Same name, same address, same phone number as on the website, everywhere. The right categories, the real hours, recent photos. One profile per address. It\u2019s the foundation of <a href=\"https:\/\/gamachemedia.com\/en\/seo-services-montreal\/\">local SEO<\/a> on Google, and ChatGPT clearly uses it too.<\/li>\n<li><strong>We take care of reviews.<\/strong> It\u2019s the one thing the ChatGPT listing doesn\u2019t have, and it\u2019s often what makes the difference between two businesses side by side on the map.<\/li>\n<li><strong>We decide who claims.<\/strong> The ChatGPT listing must be claimed by the business itself, with its owner\u2019s ID. Then the administrator can add the agency as a team member. We never claim a listing on a client\u2019s behalf.<\/li>\n<li><strong>We claim as soon as possible, but we validate everything first.<\/strong> A published listing can\u2019t be removed. We review every piece of information with the client before pressing the button.<\/li>\n<li><strong>We keep our own numbers.<\/strong> OpenAI\u2019s statistics cover 28 days and ChatGPT only. We copy them every month and keep them alongside Search Console, the Google Business Profile and call tracking.<\/li>\n<\/ol>\n<p>That\u2019s exactly the <a href=\"https:\/\/gamachemedia.com\/en\/geo-ai-search-optimization\/\">GEO, or AI search optimization<\/a>, work we already do for our clients. The ChatGPT listing is a new tool in the toolbox. The toolbox itself stays the same: a clear website, an impeccable Google Business Profile and identical information everywhere AI tools go looking.<\/p>\n<h2 id=\"frequently-asked-questions\">Frequently asked questions<\/h2>\n<h3>What is Businesses in ChatGPT?<\/h3>\n<p>A feature launched in beta by OpenAI on November 10, 2026. Through the Business Hub, a business claims its listing in ChatGPT, gets it verified, corrects its information and views statistics on its mentions and clicks to its website.<\/p>\n<h3>Can my business in Qu\u00e9bec claim its ChatGPT listing?<\/h3>\n<p>Not yet if it\u2019s a local business: for now, local businesses can only claim an existing listing in the United States. A business that sells online can sometimes add itself. The best approach is to try one business at a time.<\/p>\n<h3>How much does the ChatGPT listing cost?<\/h3>\n<p>Nothing, for now. The Business Hub is free during the beta, according to what Digiday reported on launch day, but OpenAI doesn\u2019t rule out a paid model later. The announcement also already links it to advertising in ChatGPT.<\/p>\n<h3>Will claiming my listing make me appear more often in ChatGPT?<\/h3>\n<p>No. OpenAI states that claiming guarantees neither better positioning nor sales. ChatGPT keeps relying on your website, your Google Business Profile and what others say about you.<\/p>\n<h3>Do I still need a Google Business Profile?<\/h3>\n<p>Yes, more than ever. It generates calls and visits today, it carries your reviews, and ChatGPT already uses it as a source to talk about you.<\/p>\n<h2 id=\"in-short\">In short<\/h2>\n<p>OpenAI just invented something that has existed since 2005. That\u2019s not a criticism: it\u2019s a confirmation. Businesses that took their Google Business Profile seriously ten years ago are ahead today, and they\u2019ll be ahead tomorrow in ChatGPT.<\/p>\n<p>So this week, forget the blue checkmark. Open your Google Business Profile. Check your address, your hours, your phone number, your photos. Count your listings. Reply to your reviews. The day ChatGPT\u2019s door opens in Qu\u00e9bec, you\u2019ll be ready in five minutes instead of five weeks.<\/p>\n<aside class=\"gma-cta\" aria-label=\"What ChatGPT says about your business\">\n<p class=\"gma-cta-title\">Want to know what ChatGPT says about your business today?<\/p>\n<p>We show you what AI answers about you, what your Google Business Profiles display, and what to fix first.<\/p>\n<p class=\"gma-cta-actions\"><a class=\"gma-btn\" href=\"https:\/\/gamachemedia.com\/en\/contact\/\">Request my free GEO diagnostic <span aria-hidden=\"true\">\u2197<\/span><\/a><a class=\"gma-link\" href=\"https:\/\/gamachemedia.com\/en\/geo-ai-search-optimization\/\">Discover our AI search optimization service<\/a><\/p>\n<\/aside>\n<section class=\"gma-sources\" aria-labelledby=\"gma-sources-title\">\n<h2 id=\"gma-sources-title\">Sources<\/h2>\n<ul>\n<li><a href=\"https:\/\/techcrunch.com\/2026\/11\/10\/openai-rolls-out-new-business-profiles-making-chatgpt-just-a-little-bit-more-like-google\/\">OpenAI rolls out new business profiles, making ChatGPT just a little bit more like Google<\/a>, TechCrunch, November 10, 2026.<\/li>\n<li><a href=\"https:\/\/hansvangent.substack.com\/p\/chatgpt-business-hub\">ChatGPT launches Business Hub: what its visibility numbers count, and what they hide<\/a>, Hans van Gent, November 10, 2026.<\/li>\n<li><a href=\"https:\/\/www.relevantaudience.com\/geo\/openai-businesses-in-chatgpt-business-hub-business-agents\/\">Businesses in ChatGPT: Business Hub, Insights and Agents<\/a>, Relevant Audience, November 11, 2026.<\/li>\n<li><a href=\"https:\/\/www.abondance.com\/20261111-3074128-business-hub-openai-chatgpt-lancement.html\">Business Hub : OpenAI permet aux entreprises de revendiquer leur fiche dans ChatGPT<\/a>, Abondance, November 11, 2026 (in French).<\/li>\n<li>Gamache M\u00e9dia data: Google Business Profiles and call tracking for the clients mentioned, consulted in October and November 2026.<\/li>\n<\/ul>\n<p>Sources consulted on November 11, 2026.<\/p>\n<\/section>\n<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is Businesses in ChatGPT?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A feature launched in beta by OpenAI on November 10, 2026. 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What it changes for a Qu\u00e9bec SME, and why your Google Business Profile matters even more.<\/p>\n","protected":false},"author":3,"featured_media":5449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[],"class_list":["post-5500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogue"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Business Profile and ChatGPT: what to do in 2026 | Gamache M\u00e9dia<\/title>\n<meta name=\"description\" content=\"OpenAI now lets businesses claim their listing in ChatGPT. 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