{"id":5493,"date":"2026-10-05T17:34:08","date_gmt":"2026-10-05T21:34:08","guid":{"rendered":"https:\/\/gamachemedia.com\/?p=5493"},"modified":"2026-11-12T10:43:01","modified_gmt":"2026-11-12T15:43:01","slug":"bpm-sports-ai-challenge","status":"publish","type":"post","link":"https:\/\/gamachemedia.com\/en\/bpm-sports-ai-challenge\/","title":{"rendered":"Six BPM Sports experts against an AI: who will best predict the Canadiens\u2019 season?"},"content":{"rendered":"<p class=\"gma-lead\">Gilbert Delorme, Georges Laraque, Maxime Lalonde, St\u00e9phane Gonzalez, Anthony Marcotte and Greg Lanct\u00f4t made their predictions for the Canadiens\u2019 season. So did an artificial intelligence. We challenged the six hosts of BPM Sports 91.9 against Gamache M\u00e9dia\u2019s AI, right in the station\u2019s studio. The verdict will come at the end of the season.<\/p>\n<h2 id=\"the-challenge\">The challenge: the AI bets on Tampa Bay<\/h2>\n<p>Each expert had to answer the same three questions: the top 3 in the Atlantic Division, the Canadiens\u2019 three top goal scorers and the Stanley Cup Final. Our AI made its own picks, and it doesn\u2019t follow the crowd.<\/p>\n<ul class=\"gma-stats\">\n<li><span class=\"gma-stat\">Tampa Bay 1<sup>st<\/sup><\/span> The AI is the only one to put Tampa Bay at the top of the Atlantic, ahead of Montr\u00e9al and Florida.<\/li>\n<li><span class=\"gma-stat\">49 goals<\/span> for Cole Caufield, followed by Juraj Slafkovsky (31) and Nick Suzuki (29).<\/li>\n<li><span class=\"gma-stat\">MTL \u2013 COL<\/span> in the Cup Final. Only Gilbert Delorme made the same bet.<\/li>\n<\/ul>\n<p>The challenge videos, shot with the hosts, and all the predictions are on the <a href=\"https:\/\/gamachemedia.com\/en\/bpm-sports\/\">BPM experts vs. AI<\/a> page. More projects with BPM Sports will follow during the season.<\/p>\n<blockquote>\n<p>\u201cYou hear about AI everywhere, often in a way that\u2019s meant to scare people. We wanted to show what it really does, on the one topic where all of Qu\u00e9bec has an opinion: the Canadiens. If our AI gets it wrong, we\u2019ll hear about it on air. If it gets it right, we won\u2019t be shy about reminding everyone.\u201d<\/p>\n<p><cite>Olivier Gamache, founder of Gamache M\u00e9dia<\/cite><\/p><\/blockquote>\n<h2 id=\"on-air\">On air all fall<\/h2>\n<p>The challenge comes on top of our first radio campaign, on air on BPM Sports since late September. Two 15-second spots run in rotation.<\/p>\n<p>The first describes marketing as a hockey game: Google Ads in the zone, a pass to Meta Ads, and SEO \u201cin the back of the net.\u201d The second speaks to business owners who are worried about AI: their customers are already searching with it, and our job is to make sure those customers find them before their competitors.<\/p>\n<blockquote>\n<p>\u201cToday, your customers ask ChatGPT their questions before they call you. Our job is to make sure the AI names you in its answer. Getting an AI to talk hockey with the BPM guys is our way of showing that we understand how these tools think.\u201d<\/p>\n<p><cite>Olivier Gamache<\/cite><\/p><\/blockquote>\n<h2 id=\"neighbours-on-victoria-avenue\">Neighbours on Victoria Avenue<\/h2>\n<p>The collaboration took an unexpected local turn. Arsenal M\u00e9dia, Qu\u00e9bec\u2019s largest independent private broadcaster, completed its purchase of BPM Sports on August 28.<\/p>\n<p>In late September, the station\u2019s Montr\u00e9al team left its Laurier Avenue studio after 20 years and moved into Arsenal\u2019s studios at 662 Victoria Avenue in Saint-Lambert. <a href=\"https:\/\/gamachemedia.com\/en\/web-marketing-agency-saint-lambert\/\">Our offices and studio<\/a> are at 570 Victoria Avenue, just a few doors down.<\/p>\n<blockquote>\n<p>\u201cWe heard about the move just before signing our campaign. For an agency in Saint-Lambert, seeing Qu\u00e9bec\u2019s sports radio arrive on our street is a nice touch. We\u2019re already looking forward to the next shoot: this time, they\u2019ll be able to walk over.\u201d<\/p>\n<p><cite>Olivier Gamache<\/cite><\/p><\/blockquote>\n<section class=\"gma-box gma-press\" aria-labelledby=\"press-kit\">\n<span class=\"gma-eyebrow\">For the media<\/span><\/p>\n<h2 id=\"press-kit\">Press kit<\/h2>\n<p>This release may be reproduced in whole or in part. The photos below are royalty-free for editorial use, with the credit \u201cGamache M\u00e9dia.\u201d<\/p>\n<h3>Photos and visuals<\/h3>\n<ul>\n<li><a href=\"https:\/\/gamachemedia.com\/wp-content\/uploads\/2026\/10\/defi-bpm-sports-6-experts-vs-ia.jpg\" download>Challenge visual: six experts against the AI<\/a> (JPG, 1600 \u00d7 900)<\/li>\n<li><a href=\"https:\/\/gamachemedia.com\/wp-content\/uploads\/2026\/10\/bpm-six-experts.webp\" download>The six BPM Sports experts, with their names<\/a> (WebP, 2047 \u00d7 487)<\/li>\n<li><a href=\"https:\/\/gamachemedia.com\/wp-content\/uploads\/2026\/10\/bpm-landing-bureau.jpg\" download>Gamache M\u00e9dia\u2019s offices, 570 Victoria Avenue, Saint-Lambert<\/a> (JPG, 1448 \u00d7 1086)<\/li>\n<li><a href=\"https:\/\/gamachemedia.com\/wp-content\/uploads\/2026\/10\/bpm-landing-studio-podcast.jpg\" download>Gamache M\u00e9dia\u2019s video and podcast studio<\/a> (JPG, 1448 \u00d7 1086)<\/li>\n<li><a href=\"https:\/\/gamachemedia.com\/wp-content\/uploads\/2025\/01\/gamache-logo-blanc-transparent-HD-3-scaled-e1779828293103.png\" download>Gamache M\u00e9dia logo, white on a transparent background<\/a> (PNG, 2103 \u00d7 555)<\/li>\n<\/ul>\n<h3>About Gamache M\u00e9dia<\/h3>\n<p>Founded in 2018 by Olivier and Fran\u00e7ois Gamache, Gamache M\u00e9dia is a web and digital marketing agency specializing in AI visibility, based in Saint-Lambert, on Montr\u00e9al\u2019s South Shore. Its team helps Qu\u00e9bec SMEs with search optimization (SEO and GEO), Google, Meta and ChatGPT advertising, web design and artificial intelligence, and produces its clients\u2019 content in its own studio.<\/p>\n<h3>Media contact<\/h3>\n<p>Olivier Gamache, founder of Gamache M\u00e9dia<br \/><a href=\"tel:+15146131154\">514-613-1154<\/a> \u00b7 <a href=\"mailto:info@gamachemedia.com\">info@gamachemedia.com<\/a><\/p>\n<\/section>\n<aside class=\"gma-cta\" aria-label=\"Free diagnostic\">\n<p class=\"gma-cta-title\">Does AI name your business?<\/p>\n<p>Our team in Saint-Lambert checks what Google, ChatGPT and other AI tools say about you, then shows you where to start. The diagnostic is free.<\/p>\n<p class=\"gma-cta-actions\"><a class=\"gma-btn\" href=\"https:\/\/gamachemedia.com\/en\/contact\/\">Get my free diagnostic<\/a><a class=\"gma-link\" href=\"https:\/\/gamachemedia.com\/en\/bpm-sports\/\">See the challenge<\/a><\/p>\n<\/aside>\n<section class=\"gma-sources\" aria-labelledby=\"gma-sources-title\">\n<h2 id=\"gma-sources-title\">Sources<\/h2>\n<ul>\n<li>Arsenal M\u00e9dia, <a href=\"https:\/\/arsenalmedia.com\/2026\/08\/28\/arsenal-media-finalise-lacquisition-du-reseau-bpm-sports\/\" rel=\"noopener\">Arsenal M\u00e9dia finalise l\u2019acquisition du r\u00e9seau BPM Sports<\/a> (August 28, 2026, in French).<\/li>\n<li>Arsenal Sports, <a href=\"https:\/\/arsenalsports.ca\/fr\/medias\/segments\/fin-d-une-epoque-bpm-sports-quitte-le-studio-lauri-ti4o55\" rel=\"noopener\">Fin d\u2019une \u00e9poque : BPM Sports quitte le studio Laurier pour Arsenal M\u00e9dia<\/a> (in French).<\/li>\n<\/ul>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>We challenged the six hosts of BPM Sports 91.9 against our AI. Also on the menu: our fall radio campaign and our new neighbours on Victoria Avenue.<\/p>\n","protected":false},"author":3,"featured_media":4475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[],"class_list":["post-5493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogue"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Six BPM Sports experts against an AI | Gamache M\u00e9dia<\/title>\n<meta name=\"description\" content=\"Who will best predict the Canadiens\u2019 season: six BPM Sports 91.9 experts or Gamache M\u00e9dia\u2019s AI? 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