{"id":5488,"date":"2026-11-12T10:00:49","date_gmt":"2026-11-12T15:00:49","guid":{"rendered":"https:\/\/gamachemedia.com\/?p=5488"},"modified":"2026-11-12T10:00:49","modified_gmt":"2026-11-12T15:00:49","slug":"ai-in-quebec-podcast","status":"publish","type":"post","link":"https:\/\/gamachemedia.com\/en\/ai-in-quebec-podcast\/","title":{"rendered":"Qu\u00e9bec is falling behind on AI. And we can\u2019t afford to wait"},"content":{"rendered":"<p class=\"gma-lead\">On November 6, we set up three cameras in <a href=\"https:\/\/gamachemedia.com\/en\/web-marketing-agency-saint-lambert\/\">our studio in Saint-Lambert<\/a> and let \u00c9mile and Yannis talk about AI, unscripted, with one question in the background: where does Qu\u00e9bec stand? Yannis even blanked out halfway through, and we kept it in <a href=\"#the-full-episode\">the full cut<\/a>.<\/p>\n<section class=\"gma-box gma-box-test\"><span class=\"gma-eyebrow\">The short answer, if you\u2019re in a hurry<\/span><\/p>\n<p>When it comes to AI, Qu\u00e9bec is starting from behind, and waiting for things to settle down is not a strategy. AI doesn\u2019t replace people: it changes their role, taking over routine tasks to free up time for what matters. For us, that means a video edited in a week instead of two months, and better follow-up for our clients. Yes, it\u2019s scary. That\u2019s exactly why you need to start testing it now.<\/p>\n<\/section>\n<div class=\"gma-example\" role=\"group\" aria-label=\"Episode summary\">\n<p class=\"gma-example-label\">Episode summary<\/p>\n<ul>\n<li><strong>Guests:<\/strong> \u00c9mile Dumont, director of operations, and Yannis Sika, AI developer<\/li>\n<li><strong>Recorded:<\/strong> November 6, 2026, in our Saint-Lambert studio, with three cameras<\/li>\n<li><strong>Format:<\/strong> an open conversation, no script<\/li>\n<li><strong>Starting point:<\/strong> Gemini 4 Carbon, Google\u2019s new model<\/li>\n<li><strong>Episode:<\/strong> <a href=\"https:\/\/www.youtube.com\/watch?v=KvnFFvNNBEQ\" rel=\"noopener\">watch it on YouTube<\/a> (in French)<\/li>\n<\/ul>\n<\/div>\n<p>The starting point was Gemini 4 Carbon, the new model Google had just announced. Since it isn\u2019t open to the public yet, we hadn\u2019t been able to test it. The conversation quickly moved on to things we deal with every day at the agency. Here\u2019s what I took away from it.<\/p>\n<h2 id=\"a-new-model-every-week\">A new model every week<\/h2>\n<p>Things are moving so fast it\u2019s almost funny. A model comes out, you read the benchmarks, you tell yourself you should try it, and the next one is already here. \u00c9mile summed it up well: you have to talk about it right away and test what it can do as quickly as possible. That\u2019s what we\u2019ll do with Carbon as soon as we get access, and we\u2019ll report back in an upcoming video.<\/p>\n<h2 id=\"what-we-built-in-house\">What we built in-house<\/h2>\n<p>Yannis talked about a very concrete problem we had. Each of us had our own AI account, with its own memory. \u00c9mile\u2019s assistant didn\u2019t know what Yannis\u2019s was doing, or mine.<\/p>\n<p>So we centralized our data and our processes. If someone goes on vacation, the rest of the team can pick up their processes, their research and the way they work. It sounds technical, but for a small team, it changes everything.<\/p>\n<h2 id=\"yes-its-scary\">Yes, it\u2019s scary<\/h2>\n<p>Yannis said it plainly: it\u2019s exciting to watch AI evolve, but it\u2019s also starting to get scary, because we don\u2019t really know its limits.<\/p>\n<blockquote>\n<p>\u201cIf it\u2019s not us, it\u2019ll be someone else.\u201d<\/p>\n<p><cite>\u00c9mile Dumont, director of operations<\/cite><\/p>\n<\/blockquote>\n<p>That was \u00c9mile\u2019s answer, and it\u2019s the one I agree with most: it\u2019s scary, but we have to test AI and push it further. Qu\u00e9bec is lagging behind other countries. Funding programs are starting to appear, like BDC\u2019s LIFT program, and I wouldn\u2019t be surprised to see more soon. We\u2019ve also rounded up <a href=\"https:\/\/gamachemedia.com\/en\/ai-funding-quebec-smes-2026\/\">what\u2019s open right now for Qu\u00e9bec SMEs<\/a>. But if we wait too long, the gap will become very hard to close.<\/p>\n<h2 id=\"it-will-never-replace-a-human\">\u201cIt will never replace a human\u201d<\/h2>\n<p>I asked the guys a question. Every time I talk about AI, someone tells me it can never replace a human. The last time, it was someone who runs an agency with a lot of employees. In their view, a team like ours will never be able to do the same work, because the human side will always be missing.<\/p>\n<p>\u00c9mile doesn\u2019t accept the premise. For him, AI doesn\u2019t replace people: it changes their role. We become conductors. The tool handles the routine tasks, which frees up time for strategic work, for the human side, in fact.<\/p>\n<blockquote>\n<p>\u201cUsing AI to get more human results: that\u2019s the reality.\u201d<\/p>\n<p><cite>\u00c9mile Dumont<\/cite><\/p>\n<\/blockquote>\n<p>In practical terms, for a client, that means better follow-up and shorter turnaround times.<\/p>\n<h2 id=\"fast-without-ai-slop\">Fast, without the \u201cAI slop\u201d<\/h2>\n<p>The best example is video. Some places take two months to edit one. For us, it\u2019s often a week.<\/p>\n<p>Many people still think AI means the generic content they see scrolling by on social media. When you master the tool properly, the result is thoughtful, and it stands out. What makes the difference is how you use it. That\u2019s how we approach <a href=\"https:\/\/gamachemedia.com\/en\/content-creation\/\">content creation<\/a> for our clients.<\/p>\n<h2 id=\"jobs-and-school\">Jobs, and school<\/h2>\n<p>I understand the fear of losing jobs. \u00c9mile sees two possible paths. Either we lose jobs, or we increase our capacity, with more businesses getting started. A sharp person can now learn in a few months what used to take five or ten years. And in Qu\u00e9bec, right now, few people are starting businesses.<\/p>\n<p>That led us to talk about school. In high school, AI is often banned. \u00c9mile isn\u2019t in favour of using it 100%, but he doesn\u2019t agree with banning it outright either. There would be ways to offer courses on how to use it well. According to him, that\u2019s already happening in China, and the countries making progress right now are the ones going all in on AI.<\/p>\n<h2 id=\"the-full-episode\">The full episode<\/h2>\n<p>To watch the whole conversation, the episode is on <a href=\"https:\/\/www.youtube.com\/watch?v=KvnFFvNNBEQ\" rel=\"noopener\">our YouTube channel<\/a> (in French).<\/p>\n<figure class=\"gma-figure gma-video\">\n<div style=\"position:relative;aspect-ratio:16\/9;border-radius:12px;overflow:hidden;background:#0e1a2e\"><button type=\"button\" class=\"gma-video-btn\" data-yt=\"KvnFFvNNBEQ\" aria-label=\"Play the video: Gemini 4 Carbon, is Qu\u00e9bec falling behind on AI? (in French)\" style=\"all:unset;cursor:pointer;position:absolute;inset:0;display:block\"><img src=\"https:\/\/gamachemedia.com\/wp-content\/uploads\/2026\/11\/podcast-gemini-4-carbon-quebec-retard-ia-youtube.jpg\" alt=\"Yannis Sika and \u00c9mile Dumont in the episode thumbnail, with the title \u201cLe Qu\u00e9bec est en retard\u201d (Qu\u00e9bec is falling behind)\" width=\"1280\" height=\"720\" loading=\"lazy\" decoding=\"async\" style=\"width:100%;height:100%;object-fit:cover;border-radius:0\"><span aria-hidden=\"true\" style=\"position:absolute;left:50%;top:40%;width:64px;height:64px;margin:-32px 0 0 -32px;border-radius:50%;background:#E85D1F;box-shadow:0 6px 24px rgba(0,0,0,.35)\"><span style=\"position:absolute;left:25px;top:20px;width:0;height:0;border-style:solid;border-width:12px 0 12px 19px;border-color:transparent transparent transparent #fff\"><\/span><\/span><\/button><\/div><figcaption>Gemini 4 Carbon : le Qu\u00e9bec est-il en retard sur l\u2019IA? (episode in French). The video loads from YouTube when you click.<\/figcaption><\/figure>\n<p><script>(function(){document.addEventListener('click',function(e){var b=e.target.closest&&e.target.closest('.gma-video-btn');if(!b)return;var f=document.createElement('iframe');f.src='https:\/\/www.youtube-nocookie.com\/embed\/'+b.getAttribute('data-yt')+'?autoplay=1'+String.fromCharCode(38)+'rel=0';f.title=b.getAttribute('aria-label');f.allow='autoplay; encrypted-media; picture-in-picture; fullscreen';f.setAttribute('allowfullscreen','');f.style.cssText='position:absolute;inset:0;width:100%;height:100%;border:0';b.parentNode.replaceChild(f,b);});})();<\/script><\/p>\n<h2 id=\"what-about-you\">What about you?<\/h2>\n<p>I don\u2019t claim we have all the answers. We\u2019re learning along with everyone else, by testing. But I\u2019m convinced of one thing: waiting for things to settle down is not a strategy.<\/p>\n<p>The question we asked at the end of the episode, I\u2019ll ask you here too: how is AI going in your business? Write to us, we really want to know.<\/p>\n<aside class=\"gma-cta\" aria-label=\"Talk about AI with our team\">\n<p class=\"gma-cta-title\">Where does your business stand with AI?<\/p>\n<p>We\u2019re always happy to talk, whether it\u2019s about a video, an AI project or just a question. Our team in Saint-Lambert will tell you where to start.<\/p>\n<p class=\"gma-cta-actions\"><a class=\"gma-btn\" href=\"https:\/\/gamachemedia.com\/en\/contact\/\">Write to us \u2197<\/a><a class=\"gma-link\" href=\"https:\/\/gamachemedia.com\/en\/artificial-intelligence-automation-tools\/\">Our AI and automation services<\/a><\/p>\n<\/aside>\n<section class=\"gma-sources\" aria-labelledby=\"gma-sources-title\">\n<h2 id=\"gma-sources-title\">Sources<\/h2>\n<ul>\n<li>Google, <a href=\"https:\/\/blog.google\/innovation-and-ai\/models-and-research\/gemini-models\/introducing-gemini-4-carbon\/\" rel=\"noopener\">Gemini 4 Carbon: our next frontier model<\/a> (October 28, 2026).<\/li>\n<li>BDC, <a href=\"https:\/\/www.bdc.ca\/en\/about\/mediaroom\/news-releases\/bdc-launches-lift-getting-canadian-smes-off-the-ai-sidelines\" rel=\"noopener\">BDC Launches LIFT: Getting Canadian SMEs off the AI sidelines<\/a> (April 24, 2026).<\/li>\n<\/ul>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>We sat \u00c9mile and Yannis down in front of two mics to talk about AI, unscripted. We started with Gemini 4 Carbon, Google\u2019s new model, and ended up talking about our jobs, school and the way we work.<\/p>\n","protected":false},"author":3,"featured_media":5484,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[],"class_list":["post-5488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogue"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI in Qu\u00e9bec: we can\u2019t afford to wait | Gamache M\u00e9dia<\/title>\n<meta name=\"description\" content=\"\u00c9mile and Yannis talk about AI in Qu\u00e9bec, unscripted: Gemini 4 Carbon, jobs, school and the gap to close. 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