{"id":4357,"date":"2026-09-27T21:28:41","date_gmt":"2026-09-27T17:28:41","guid":{"rendered":"https:\/\/gamachemedia.com\/?p=4357"},"modified":"2026-10-02T02:54:09","modified_gmt":"2026-10-01T22:54:09","slug":"ai-search-geo-smes","status":"publish","type":"post","link":"https:\/\/gamachemedia.com\/en\/ai-search-geo-smes\/","title":{"rendered":"Your customers ask AI before they call you. Does it name you?"},"content":{"rendered":"\n<style>\n.gm-geo-article{max-width:820px;margin:0 auto;color:#233044;font-size:18px;line-height:1.8}.gm-geo-article *{box-sizing:border-box}.gm-geo-article p{margin:0 0 1.35em}.gm-geo-article h2{font-size:clamp(25px,3vw,34px);line-height:1.25;font-weight:700;margin:2.2em 0 .75em;color:#111c2e;scroll-margin-top:200px}.gm-geo-article h3{font-size:23px;line-height:1.35;font-weight:700;margin:1.65em 0 .65em;color:#111c2e}.gm-geo-article a{color:#a93c15;text-decoration:underline;text-underline-offset:3px}.gm-geo-article a:focus-visible{outline:3px solid #e85d1f;outline-offset:4px}.gm-geo-article .gm-meta{font-size:14px;color:#616b78;margin-bottom:20px}.gm-geo-article .gm-deck{font-size:23px;line-height:1.55;color:#162237;font-weight:500;margin-bottom:30px}.gm-toc{padding:26px 30px;border-top:3px solid #e85d1f;background:#f4f6f8;margin:32px 0 40px}.gm-toc>strong{font-size:16px;text-transform:uppercase;letter-spacing:.06em}.gm-toc ol{margin:14px 0 0;padding-left:24px;columns:2;column-gap:30px}.gm-toc li{font-size:15px;line-height:1.5;margin:0 0 9px;break-inside:avoid}.gm-toc a{color:#233044}.gm-geo-article ul{padding-left:24px;margin:20px 0 28px}.gm-geo-article li{padding-left:5px;margin-bottom:12px}.gm-table-wrap{overflow-x:auto;margin:28px 0}.gm-table-wrap table{border-collapse:collapse;width:100%;font-size:15px;line-height:1.55}.gm-table-wrap th,.gm-table-wrap td{padding:17px 18px;border:1px solid #dce2e8;vertical-align:top;text-align:left}.gm-table-wrap thead th{background:#111c2e;color:#fff;font-weight:700}.gm-table-wrap tbody th{width:24%;background:#f4f6f8;font-weight:600}.gm-table-wrap td{width:38%}.gm-case,.gm-test{padding:32px;margin:42px 0;background:#f3f5f7;border-left:4px solid #e85d1f}.gm-geo-article .gm-case h2,.gm-geo-article .gm-test h2{margin:10px 0 20px}.gm-eyebrow{font-size:13px;font-weight:700;letter-spacing:.09em;text-transform:uppercase;color:#a93c15}.gm-case p:last-child,.gm-test p:last-child{margin-bottom:0}.gm-result{color:#111c2e}.gm-test{background:#fff8f2}.gm-cta{background:#111c2e;color:#fff;padding:38px;margin:42px 0 32px}.gm-geo-article .gm-cta h2{color:#fff;margin:0 0 16px}.gm-cta p{color:#e1e7ee}.gm-geo-article a.gm-button{display:inline-flex;align-items:center;gap:18px;background:#e85d1f;color:#fff;padding:15px 22px;border-radius:4px;font-size:16px;font-weight:700;text-decoration:none;line-height:1.5}.gm-geo-article a.gm-button:hover{background:#c94b17}.gm-geo-article a.gm-secondary{display:block;color:#e1e7ee;font-size:14px;margin-top:18px}.gm-geo-article hr{border:0;border-top:1px solid #dce2e8;margin:38px 0}.gm-geo-article #sources{font-size:22px;margin-top:0}.gm-geo-article #sources+ul{font-size:14px;line-height:1.7;overflow-wrap:anywhere}@media(max-width:600px){.gm-geo-article{font-size:17px;line-height:1.75}.gm-geo-article .gm-deck{font-size:20px}.gm-toc{padding:22px}.gm-toc ol{columns:1}.gm-case,.gm-test,.gm-cta{padding:24px}.gm-table-wrap th,.gm-table-wrap td{padding:12px 10px;font-size:13px}.gm-geo-article a.gm-button{display:flex;justify-content:space-between}}\n<\/style>\n<div class=\"gm-geo-article\"><p class=\"gm-meta\">By Olivier Gamache \u00b7 September 27, 2026 \u00b7 6-minute read<\/p><p class=\"gm-deck\">AI search is changing how your future customers find you. Here\u2019s how to check your visibility and where to start.<\/p><nav class=\"gm-toc\" aria-label=\"Article contents\"><strong>In this article<\/strong><ol><li><a href=\"#ce-qui-a-change-depuis-un-an\">What has changed in the past year<\/a><\/li><li><a href=\"#seo-et-geo-pas-tout-a-fait-le-meme-jeu\">SEO and GEO: not quite the same game<\/a><\/li><li><a href=\"#un-cas-concret-riendeau-avocats\">A real case: Riendeau Avocats<\/a><\/li><li><a href=\"#le-test-de-cinq-minutes\">The five-minute test<\/a><\/li><li><a href=\"#cinq-leviers-pour-que-l-ia-vous-nomme\">Five levers to get AI to name you<\/a><\/li><li><a href=\"#comment-savoir-si-ca-fonctionne\">How to tell if it\u2019s working<\/a><\/li><li><a href=\"#par-ou-commencer\">Where to start<\/a><\/li><\/ol><\/nav><p>Since 2018, my team and I have been helping local businesses with their online visibility. We\u2019ve seen our share of upheavals: Google updates that shook up rankings overnight, the forced move online during the pandemic, then the arrival of ChatGPT at the end of 2022. Each time, the same worry came back among our clients. And each time, the ones who kept a cool head and adjusted quickly came out stronger.<\/p>\n<p>Artificial intelligence is the next upheaval. No need to panic. But this isn\u2019t the time to look the other way, either.<\/p>\n<p>Take someone who has just been arrested for impaired driving. Two years ago, they would have typed \u201cimpaired driving lawyer\u201d into Google and gone through the top results. Today, they can also write to ChatGPT: \u201cI got arrested last night. Am I going to lose my licence, and which lawyer can help me?\u201d The answer comes back in seconds. It may explain the process, then name a few firms. A short selection, rather than a long list of links.<\/p>\n<p>If your business isn\u2019t in that answer, you\u2019re not just losing a position in Google. You\u2019re missing at the exact moment the customer decides who to call. That\u2019s what GEO (short for <em>generative engine optimization<\/em>) aims to fix.<\/p>\n<h2 id=\"ce-qui-a-change-depuis-un-an\">What has changed in the past year<\/h2>\n<p>Twelve months ago, GEO was still a marketing-conference topic. Two changes have brought it into the daily reality of local SMEs.<\/p>\n<p><strong>Google\u2019s AI Mode speaks French.<\/strong> Since October 2025, Quebecers have been able to use Google\u2019s AI Mode in French. According to Google, the questions people ask there are two to three times longer than a traditional search. People no longer type keywords: they describe their situation and expect a recommendation.<\/p>\n<p><strong>Advertising is coming to ChatGPT.<\/strong> OpenAI began testing ads in ChatGPT in February 2026, then expanded the rollout. These ads are labelled as sponsored and kept separate from the answers. According to OpenAI, they don\u2019t influence the organic answer: buying an ad and being recommended in an answer remain two separate things.<\/p>\n<h2 id=\"seo-et-geo-pas-tout-a-fait-le-meme-jeu\">SEO and GEO: not quite the same game<\/h2>\n<p>SEO is about getting your site to appear in a list of results. The customer sees ten links, compares and clicks. GEO is about getting your business named in the answer itself, often with no list to compare.<\/p>\n<div class=\"gm-table-wrap\" role=\"region\" aria-label=\"SEO and GEO comparison\" tabindex=\"0\"><table><thead><tr><th scope=\"col\">Compared<\/th><th scope=\"col\">SEO<\/th><th scope=\"col\">GEO<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">What the customer sees<\/th><td>A list of links<\/td><td>A written answer, with a few names<\/td><\/tr><tr><th scope=\"row\">The goal<\/th><td>A good position in the results<\/td><td>Being named and cited as a source<\/td><\/tr><tr><th scope=\"row\">The levers to work on<\/th><td>Keywords, links, technical quality of the site<\/td><td>Online reputation, clear answers, consistent information everywhere on the web<\/td><\/tr><tr><th scope=\"row\">How it\u2019s measured<\/th><td>Rankings, clicks, traffic<\/td><td>Mentions in AI answers, visits from ChatGPT, Perplexity or Gemini<\/td><\/tr><\/tbody><\/table><\/div>\n<p>An important point: GEO doesn\u2019t replace SEO, it builds on it. A fast, well-structured, well-optimized site remains the foundation. Google\u2019s AI answers draw from the same index as traditional search. The next step is making your expertise clear, accessible and corroborated elsewhere on the web.<\/p>\n<section class=\"gm-case\"><span class=\"gm-eyebrow\">In the field<\/span><h2 id=\"un-cas-concret-riendeau-avocats\">A real case: Riendeau Avocats<\/h2>\n<p>Riendeau Avocats practises criminal law. Together with the firm, we worked on its presence for search intents related to impaired driving: the questions people ask in the hours after an arrest.<\/p>\n<p>Today, <strong class=\"gm-result\">about 20% of the firm\u2019s clients<\/strong> come through conversational AI like ChatGPT. That\u2019s not a hunch: it\u2019s measured.<\/p>\n<p>Now imagine the loss if the AI had recommended another firm. One client in five, sent elsewhere, without anyone noticing.<\/p>\n<\/section><section class=\"gm-test\"><span class=\"gm-eyebrow\">Try it today<\/span><h2 id=\"le-test-de-cinq-minutes\">The five-minute test<\/h2>\n<p>Before you invest a dollar, try the exercise yourself. Open ChatGPT, Gemini and Perplexity, and ask the questions a customer would ask:<\/p>\n<ul><li>\u201cWhat\u2019s the best [your trade] company in [your city]?\u201d<\/li><li>\u201cI\u2019m looking for a [service] on the South Shore. Who do you recommend?\u201d<\/li><li>\u201cIs [your company name] a good company?\u201d<\/li><\/ul>\n<p>Then note three things. Are you named? Who is named instead of you? And when someone asks about you by name, is the information accurate: address, services offered, service area?<\/p>\n<p>This little test often holds surprises. An old address that\u2019s still floating around, a service you dropped years ago, or a competitor smaller than you that consistently comes up first.<\/p>\n<\/section><h2 id=\"cinq-leviers-pour-que-l-ia-vous-nomme\">Five levers to get AI to name you<\/h2>\n<h3>1. Identical information everywhere<\/h3>\n<p>Engines that consult the web can come across several versions of your information. If your Google listing says one thing, your website another and an old directory a third, you increase the risk of inaccurate answers. Clean it up: your Google Business Profile, Yellow Pages, Yelp, Facebook and your industry\u2019s directories should all show the same name, address and phone number.<\/p>\n<h3>2. Answer the real questions, in black and white<\/h3>\n<p>AI tools build their answers from clear passages that make sense without the rest of the page. A page that directly answers \u201cHow much does it cost to repair a foundation crack?\u201d provides information that\u2019s easier to reuse than a page that only says \u201cContact us for a quote.\u201d A good FAQ, with precise answers (starting prices, timelines, service area), is one of the most profitable projects you can take on. Put the essentials in the first lines of every page.<\/p>\n<h3>3. Content nobody else can produce<\/h3>\n<p>A video shot on one of your job sites, a podcast with your team, a case study with real numbers, before-and-after photos. This content sets you apart from the thousands of generic texts circulating online, and it gives AI concrete facts to report about you.<\/p>\n<h3>4. Get talked about beyond your own website<\/h3>\n<p>What others say about you carries a lot of weight: Google reviews, articles in local media, mentions by an association or a chamber of commerce, partner pages. An analysis of ChatGPT recommendations published this month observes that brands with little presence on the web and in the media have very little chance of being recommended when a customer asks for \u201cthe best company for\u2026\u201d<\/p>\n<h3>5. A website AI crawlers can read<\/h3>\n<p>Check that your robots.txt file doesn\u2019t block AI search crawlers such as OAI-SearchBot (ChatGPT) or PerplexityBot. Use structured data suited to your business and consistent with the visible content of your pages. It helps describe your business, without guaranteeing a citation. Google specifies that no special markup is required for its AI features. Finally, also present your prices, services and contact details as readable text, even if they already appear in an image.<\/p>\n<h2 id=\"comment-savoir-si-ca-fonctionne\">How to tell if it\u2019s working<\/h2>\n<ul><li><strong>Repeat the test every month<\/strong>, with the same questions, and keep a record of the answers. It\u2019s the simplest way to see your progress.<\/li><li><strong>Isolate AI traffic in Google Analytics 4<\/strong> : visits coming from chatgpt.com, perplexity.ai, gemini.google.com or copilot.microsoft.com. This tracking doesn\u2019t capture every interaction with AI. Also look at the leads and sales generated, not just the number of visits.<\/li><li><strong>Ask your new customers how they found you<\/strong>, and add \u201cChatGPT or another AI\u201d to the answer choices on your form.<\/li><\/ul>\n<h2 id=\"par-ou-commencer\">Where to start<\/h2>\n<p>GEO takes several months of work. The trust an AI places in a business is built through consistent signals, accumulated one by one. That\u2019s exactly what makes the lead so hard to catch up on for those who wait.<\/p>\n<p>That\u2019s why, at Gamache M\u00e9dia, every GEO engagement starts with an assessment. My team queries the main AI tools about your market, notes who gets named and why, then hands you a clear action plan, ranked by priority.<\/p>\n<aside class=\"gm-cta\"><h2>Does AI recommend you?<\/h2><p>Want to know what ChatGPT says when a customer looks for what you offer?<\/p><a class=\"gm-button\" href=\"https:\/\/gamachemedia.com\/en\/contact\/\">Let\u2019s talk about your AI visibility <span aria-hidden=\"true\">\u2197<\/span><\/a><a class=\"gm-secondary\" href=\"https:\/\/gamachemedia.com\/en\/geo-ai-search-optimization\/\">Explore our GEO services<\/a><\/aside>\n<p><em>Olivier Gamache, founder of Gamache M\u00e9dia<\/em><\/p>\n<hr>\n<h2 id=\"sources\">Sources<\/h2>\n<ul><li>Google, <a href=\"https:\/\/blog.google\/intl\/fr-ca\/produits\/explorez-obtenez-des-reponses\/le-mode-ia-est-maintenant-disponible-en-francais\/\">AI Mode is now available in French<\/a> (October 2025, in French)<\/li><li>OpenAI, <a href=\"https:\/\/openai.com\/index\/testing-ads-in-chatgpt\/\">Testing ads in ChatGPT<\/a> (first published February 2026; updated August 2026)<\/li><li>Google Search Central, <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ai-features\">AI features and your website<\/a><\/li><li>GPO, <a href=\"https:\/\/gpo.com\/blog\/september-2026-state-of-search-ai\/\">September 2026 State of Search &amp; AI<\/a> (September 2026)<\/li><\/ul><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Your customers check ChatGPT and Google\u2019s AI Mode before they call you. Learn what GEO is, plus a five-minute test and five levers to make your business more visible in their answers.<\/p>\n","protected":false},"author":3,"featured_media":2939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[],"class_list":["post-4357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogue"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GEO: how to get recommended by ChatGPT and Google AI<\/title>\n<meta name=\"description\" content=\"Your customers now ask ChatGPT and Google\u2019s AI Mode their questions. 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