{"id":3596,"date":"2026-09-29T23:11:35","date_gmt":"2026-09-29T19:11:35","guid":{"rendered":"https:\/\/gamachemedia.com\/?page_id=3596"},"modified":"2026-09-30T07:39:10","modified_gmt":"2026-09-30T03:39:10","slug":"chatgpt-copilot-advertising","status":"publish","type":"page","link":"https:\/\/gamachemedia.com\/en\/chatgpt-copilot-advertising\/","title":{"rendered":"ChatGPT &#038; Copilot Advertising"},"content":{"rendered":"<header class=\"gm-header gm-en-header\">\n<div class=\"gm-header-inner\"><a aria-label=\"Gamache M\u00e9dia, home\" class=\"gm-brand\" href=\"https:\/\/gamachemedia.com\/en\/\"><img decoding=\"async\" alt=\"Gamache M\u00e9dia\" height=\"50\" src=\"https:\/\/gamachemedia.com\/wp-content\/uploads\/2025\/01\/gamache-logo-blanc-transparent-HD-3-scaled-e1779828293103-300x79.png\" width=\"190\"\/><\/a><\/p>\n<div class=\"gm-desktop-nav\">\n<div class=\"gm-topnav\">\n<nav aria-label=\"The agency\">\n<ul>\n<li><a href=\"https:\/\/gamachemedia.com\/en\/the-agency\/\">THE AGENCY<\/a><\/li>\n<li><a href=\"https:\/\/gamachemedia.com\/en\/our-work\/\">Our work<\/a><\/li>\n<li><a href=\"https:\/\/gamachemedia.com\/en\/our-articles\/\">BLOG<\/a><\/li>\n<\/ul>\n<\/nav>\n<p><a class=\"gm-phone\" href=\"tel:+15146131154\">514-613-1154<\/a><a class=\"gm-button\" href=\"https:\/\/gamachemedia.com\/en\/contact\/\">Contact us<\/a><\/div>\n<nav aria-label=\"Services\" class=\"gm-mainnav\">\n<ul>\n<li><a href=\"https:\/\/gamachemedia.com\/en\/marketing\/\">Marketing<\/a><button aria-expanded=\"false\" aria-label=\"Show subpages: Marketing\" class=\"gm-sub-toggle\">\u25be<\/button>\n<ul>\n<li><a href=\"https:\/\/gamachemedia.com\/en\/marketing-seo-referencement-naturel\/\">SEO \u2013 SEARCH ENGINE OPTIMIZATION<\/a><\/li>\n<li><a href=\"https:\/\/gamachemedia.com\/en\/geo-ai-search-optimization\/\">GEO \u2014 AI Search Optimization<\/a><\/li>\n<li><a href=\"https:\/\/gamachemedia.com\/en\/marketing-publicite-google\/\">GOOGLE ADVERTISING<\/a><\/li>\n<li><a href=\"https:\/\/gamachemedia.com\/en\/marketing-gestion-des-medias-sociaux\/\">SOCIAL MEDIA MANAGEMENT<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/gamachemedia.com\/en\/redesign-web-design\/\">Web design<\/a><button aria-expanded=\"false\" aria-label=\"Show subpages: Web design\" class=\"gm-sub-toggle\">\u25be<\/button>\n<ul>\n<li><a href=\"https:\/\/gamachemedia.com\/en\/e-commerce-redesign-and-web-design\/\">ONLINE STORE<\/a><\/li>\n<li><a href=\"https:\/\/gamachemedia.com\/en\/showcase-website\/\">BUSINESS WEBSITE<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/gamachemedia.com\/en\/artificial-intelligence-automation-tools\/\">AI<\/a><button aria-expanded=\"false\" aria-label=\"Show subpages: AI\" class=\"gm-sub-toggle\">\u25be<\/button>\n<ul>\n<li><a href=\"https:\/\/gamachemedia.com\/en\/geo-ai-search-optimization\/\">GEO \u2014 AI Search Optimization<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/gamachemedia.com\/en\/content-creation\/\">Content creation<\/a><\/li>\n<\/ul>\n<\/nav>\n<\/div>\n<p><button aria-controls=\"gm-mobile-nav\" aria-expanded=\"false\" aria-label=\"Open menu\" class=\"gm-menu-toggle\">\u2630<\/button><\/p>\n<nav aria-label=\"Mobile navigation\" hidden=\"\" id=\"gm-mobile-nav\">\n<ul>\n<li><a href=\"https:\/\/gamachemedia.com\/en\/marketing\/\">Marketing<\/a><button aria-expanded=\"false\" aria-label=\"Show subpages: Marketing\" class=\"gm-sub-toggle\">\u25be<\/button>\n<ul>\n<li><a href=\"https:\/\/gamachemedia.com\/en\/marketing-seo-referencement-naturel\/\">SEO \u2013 SEARCH ENGINE OPTIMIZATION<\/a><\/li>\n<li><a href=\"https:\/\/gamachemedia.com\/en\/geo-ai-search-optimization\/\">GEO \u2014 AI Search Optimization<\/a><\/li>\n<li><a href=\"https:\/\/gamachemedia.com\/en\/marketing-publicite-google\/\">GOOGLE ADVERTISING<\/a><\/li>\n<li><a href=\"https:\/\/gamachemedia.com\/en\/marketing-gestion-des-medias-sociaux\/\">SOCIAL MEDIA MANAGEMENT<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/gamachemedia.com\/en\/redesign-web-design\/\">Web Design &amp; Redesign<\/a><button aria-expanded=\"false\" aria-label=\"Show subpages: Web Design &amp; Redesign\" class=\"gm-sub-toggle\">\u25be<\/button>\n<ul>\n<li><a href=\"https:\/\/gamachemedia.com\/en\/e-commerce-redesign-and-web-design\/\">ONLINE STORE<\/a><\/li>\n<li><a href=\"https:\/\/gamachemedia.com\/en\/showcase-website\/\">BUSINESS WEBSITE<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/gamachemedia.com\/en\/artificial-intelligence-automation-tools\/\">AI<\/a><button aria-expanded=\"false\" aria-label=\"Show subpages: AI\" class=\"gm-sub-toggle\">\u25be<\/button>\n<ul>\n<li><a href=\"https:\/\/gamachemedia.com\/en\/geo-ai-search-optimization\/\">GEO \u2014 AI Search Optimization<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/gamachemedia.com\/en\/content-creation\/\">Content creation<\/a><\/li>\n<li><a href=\"https:\/\/gamachemedia.com\/en\/the-agency\/\">The agency<\/a><\/li>\n<li><a href=\"https:\/\/gamachemedia.com\/en\/our-work\/\">Our work<\/a><\/li>\n<li><a href=\"https:\/\/gamachemedia.com\/en\/our-articles\/\">Blog<\/a><\/li>\n<li><a href=\"https:\/\/gamachemedia.com\/en\/contact\/\">Contact<\/a><\/li>\n<\/ul>\n<p><a href=\"tel:+15146131154\">514-613-1154<\/a><\/nav>\n<\/div>\n<\/header>\n<nav aria-label=\"Mobile navigation\" hidden=\"\" id=\"gm-mobile-nav\">\n<ul>\n<li><a href=\"https:\/\/gamachemedia.com\/en\/marketing\/\">Marketing<\/a><button aria-expanded=\"false\" aria-label=\"Show subpages: Marketing\" class=\"gm-sub-toggle\">\u25be<\/button>\n<ul>\n<li><a href=\"https:\/\/gamachemedia.com\/en\/marketing-seo-referencement-naturel\/\">SEO \u2013 SEARCH ENGINE OPTIMIZATION<\/a><\/li>\n<li><a href=\"https:\/\/gamachemedia.com\/en\/geo-ai-search-optimization\/\">GEO \u2014 AI Search Optimization<\/a><\/li>\n<li><a href=\"https:\/\/gamachemedia.com\/en\/marketing-publicite-google\/\">GOOGLE ADVERTISING<\/a><\/li>\n<li><a href=\"https:\/\/gamachemedia.com\/en\/marketing-gestion-des-medias-sociaux\/\">SOCIAL MEDIA MANAGEMENT<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/gamachemedia.com\/en\/redesign-web-design\/\">Web Design &amp; Redesign<\/a><button aria-expanded=\"false\" aria-label=\"Show subpages: Web Design &amp; Redesign\" class=\"gm-sub-toggle\">\u25be<\/button>\n<ul>\n<li><a href=\"https:\/\/gamachemedia.com\/en\/e-commerce-redesign-and-web-design\/\">ONLINE STORE<\/a><\/li>\n<li><a href=\"https:\/\/gamachemedia.com\/en\/showcase-website\/\">BUSINESS WEBSITE<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/gamachemedia.com\/en\/artificial-intelligence-automation-tools\/\">AI<\/a><button aria-expanded=\"false\" aria-label=\"Show subpages: AI\" class=\"gm-sub-toggle\">\u25be<\/button>\n<ul>\n<li><a href=\"https:\/\/gamachemedia.com\/en\/geo-ai-search-optimization\/\">GEO \u2014 AI Search Optimization<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/gamachemedia.com\/en\/content-creation\/\">Content creation<\/a><\/li>\n<li><a href=\"https:\/\/gamachemedia.com\/en\/the-agency\/\">The agency<\/a><\/li>\n<li><a href=\"https:\/\/gamachemedia.com\/en\/our-work\/\">Our work<\/a><\/li>\n<li><a href=\"https:\/\/gamachemedia.com\/en\/our-articles\/\">Blog<\/a><\/li>\n<li><a href=\"https:\/\/gamachemedia.com\/en\/contact\/\">Contact<\/a><\/li>\n<\/ul>\n<p><a href=\"tel:+15146131154\">514-613-1154<\/a><\/nav>\n<p><main class=\"gp\" id=\"content\"><\/p>\n<section class=\"gp-hero on-navy\">\n<div aria-hidden=\"true\" class=\"gp-hero__bg\"><img fetchpriority=\"high\" alt=\"\" decoding=\"async\" fetchpriority=\"high\" height=\"900\" loading=\"eager\" src=\"https:\/\/gamachemedia.com\/wp-content\/uploads\/2026\/09\/gp-equipe-reunion.webp\" width=\"1600\"\/><\/div>\n<div class=\"wrap gp-hero__grid\">\n<div class=\"gp-hero__text\">\n<p class=\"eyebrow\">ChatGPT and Microsoft Copilot advertising<\/p>\n<h1>Be there when your clients ask <span class=\"gp-mark\">ChatGPT<\/span><span class=\"dot\">.<\/span><\/h1>\n<p class=\"lead\">Since April 2026, ChatGPT has displayed ads in Canada, and Microsoft runs ads in Copilot and Bing. We build and manage these campaigns for local SMEs, in French, with the same rigour we bring to our Google Ads campaigns.<\/p>\n<div class=\"gp-hero__actions\">\n<a class=\"btn\" href=\"#diagnostic\"><br \/>\n<span>See if it\u2019s right for my business<\/span><br \/>\n<svg aria-hidden=\"true\" fill=\"none\" height=\"18\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" viewbox=\"0 0 24 24\" width=\"18\"><path d=\"M5 12h14\"><\/path><path d=\"m13 6 6 6-6 6\"><\/path><\/svg><br \/>\n<\/a><br \/>\n<a class=\"gp-hero__phone\" href=\"tel:+15146131154\"><br \/>\n<svg aria-hidden=\"true\" fill=\"none\" height=\"18\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"1.8\" viewbox=\"0 0 24 24\" width=\"18\"><path d=\"M22 16.9v3a2 2 0 0 1-2.2 2 19.8 19.8 0 0 1-8.6-3.1 19.5 19.5 0 0 1-6-6A19.8 19.8 0 0 1 2.1 4.2 2 2 0 0 1 4.1 2h3a2 2 0 0 1 2 1.7c.1.9.4 1.8.7 2.7a2 2 0 0 1-.5 2.1L8 9.8a16 16 0 0 0 6 6l1.3-1.3a2 2 0 0 1 2.1-.4c.9.3 1.8.6 2.7.7a2 2 0 0 1 1.7 2z\"><\/path><\/svg><br \/>\n<span>514-613-1154<\/span><br \/>\n<\/a>\n<\/div>\n<div class=\"gp-hero__team\">\n<div aria-hidden=\"true\" class=\"gp-faces\">\n<img alt=\"\" decoding=\"async\" height=\"92\" loading=\"eager\" src=\"https:\/\/gamachemedia.com\/wp-content\/uploads\/2026\/09\/gp-visage-olivier-gamache.webp\" title=\"Olivier Gamache\" width=\"92\"\/><img alt=\"\" decoding=\"async\" height=\"92\" loading=\"eager\" src=\"https:\/\/gamachemedia.com\/wp-content\/uploads\/2026\/09\/gp-visage-francois-gamache.webp\" title=\"Fran\u00e7ois Gamache\" width=\"92\"\/><img alt=\"\" decoding=\"async\" height=\"92\" loading=\"eager\" src=\"https:\/\/gamachemedia.com\/wp-content\/uploads\/2026\/09\/gp-visage-laurence-gamache.webp\" title=\"Laurence Gamache\" width=\"92\"\/><img alt=\"\" decoding=\"async\" height=\"92\" loading=\"eager\" src=\"https:\/\/gamachemedia.com\/wp-content\/uploads\/2026\/09\/gp-visage-paul-gutulan.webp\" title=\"Paul Gutulan\" width=\"92\"\/><img alt=\"\" decoding=\"async\" height=\"92\" loading=\"eager\" src=\"https:\/\/gamachemedia.com\/wp-content\/uploads\/2026\/09\/gp-visage-emile-dumont.webp\" title=\"\u00c9mile Dumont\" width=\"92\"\/><img alt=\"\" decoding=\"async\" height=\"92\" loading=\"eager\" src=\"https:\/\/gamachemedia.com\/wp-content\/uploads\/2026\/09\/gp-visage-yannis-sika.webp\" title=\"Yannis Sika\" width=\"92\"\/>\n<\/div>\n<p>Olivier, Fran\u00e7ois, Laurence, Paul, \u00c9mile and Yannis: a Saint-Lambert team serving Quebec SMEs since 2019.<\/p>\n<\/div>\n<\/div>\n<figure class=\"gp-chat\" id=\"gp-demo\" style=\"margin:0\">\n<div aria-hidden=\"true\" class=\"gp-chat__glow\"><\/div>\n<div class=\"gp-chat__window\">\n<div class=\"gp-chat__bar\">\n<div aria-label=\"AI advertising demonstration\" class=\"gp-tabs\" role=\"tablist\">\n<button aria-controls=\"gp-demo-panel\" aria-selected=\"true\" class=\"gp-tab is-on\" data-tab=\"chatgpt\" id=\"gp-tab-chatgpt\" role=\"tab\" tabindex=\"0\" type=\"button\"><span class=\"gp-logo gp-logo--chatgpt\"><svg aria-hidden=\"true\" focusable=\"false\" viewbox=\"0 0 320 320\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"m297.06 130.97c7.26-21.79 4.76-45.66-6.85-65.48-17.46-30.4-52.56-46.04-86.84-38.68-15.25-17.18-37.16-26.95-60.13-26.81-35.04-.08-66.13 22.48-76.91 55.82-22.51 4.61-41.94 18.7-53.31 38.67-17.59 30.32-13.58 68.54 9.92 94.54-7.26 21.79-4.76 45.66 6.85 65.48 17.46 30.4 52.56 46.04 86.84 38.68 15.24 17.18 37.16 26.95 60.13 26.8 35.06.09 66.16-22.49 76.94-55.86 22.51-4.61 41.94-18.7 53.31-38.67 17.57-30.32 13.55-68.51-9.94-94.51zm-120.28 168.11c-14.03.02-27.62-4.89-38.39-13.88.49-.26 1.34-.73 1.89-1.07l63.72-36.8c3.26-1.85 5.26-5.32 5.24-9.07v-89.83l26.93 15.55c.29.14.48.42.52.74v74.39c-.04 33.08-26.83 59.9-59.91 59.97zm-128.84-55.03c-7.03-12.14-9.56-26.37-7.15-40.18.47.28 1.3.79 1.89 1.13l63.72 36.8c3.23 1.89 7.23 1.89 10.47 0l77.79-44.92v31.1c.02.32-.13.63-.38.83l-64.41 37.19c-28.69 16.52-65.33 6.7-81.92-21.95zm-16.77-139.09c7-12.16 18.05-21.46 31.21-26.29 0 .55-.03 1.52-.03 2.2v73.61c-.02 3.74 1.98 7.21 5.23 9.06l77.79 44.91-26.93 15.55c-.27.18-.61.21-.91.08l-64.42-37.22c-28.63-16.58-38.45-53.21-21.95-81.89zm221.26 51.49-77.79-44.92 26.93-15.54c.27-.18.61-.21.91-.08l64.42 37.19c28.68 16.57 38.51 53.26 21.94 81.94-7.01 12.14-18.05 21.44-31.2 26.28v-75.81c.03-3.74-1.96-7.2-5.2-9.06zm26.8-40.34c-.47-.29-1.3-.79-1.89-1.13l-63.72-36.8c-3.23-1.89-7.23-1.89-10.47 0l-77.79 44.92v-31.1c-.02-.32.13-.63.38-.83l64.41-37.16c28.69-16.55 65.37-6.7 81.91 22 6.99 12.12 9.52 26.31 7.15 40.1zm-168.51 55.43-26.94-15.55c-.29-.14-.48-.42-.52-.74v-74.39c.02-33.12 26.89-59.96 60.01-59.94 14.01 0 27.57 4.92 38.34 13.88-.49.26-1.33.73-1.89 1.07l-63.72 36.8c-3.26 1.85-5.26 5.31-5.24 9.06l-.04 89.79zm14.63-31.54 34.65-20.01 34.65 20v40.01l-34.65 20-34.65-20z\"><\/path>\n<\/svg><\/span>ChatGPT<\/button><br \/>\n<button aria-controls=\"gp-demo-panel\" aria-selected=\"false\" class=\"gp-tab\" data-tab=\"copilot\" id=\"gp-tab-copilot\" role=\"tab\" tabindex=\"-1\" type=\"button\"><span class=\"gp-logo gp-logo--copilot\"><svg aria-hidden=\"true\" fill=\"none\" focusable=\"false\" height=\"120\" viewbox=\"0 0 120 120\" width=\"120\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M85.855 18.313A11.574 11.574 0 0 0 74.75 10h-3.379a11.574 11.574 0 0 0-11.384 9.485L54.2 51.018l1.436-4.913a11.574 11.574 0 0 1 11.11-8.327H86.38l8.235 3.207 7.937-3.207h-2.316a11.574 11.574 0 0 1-11.105-8.313z\" fill=\"url(#gp-logo-8-a)\"><\/path>\n<path d=\"M36.326 101.64A11.574 11.574 0 0 0 47.445 110h7.176c6.276 0 11.409-5.002 11.57-11.277l.781-30.405-1.634 5.583a11.574 11.574 0 0 1-11.108 8.321H34.432l-7.058-3.829-7.641 3.83h2.278c5.154 0 9.687 3.408 11.119 8.36z\" fill=\"url(#gp-logo-8-b)\"><\/path>\n<path d=\"M74.248 10H34.15c-11.457 0-18.33 15.142-22.913 30.283-5.43 17.939-12.534 41.93 8.02 41.93H36.57c5.174 0 9.716-3.421 11.138-8.396 3.01-10.531 8.286-28.903 12.43-42.889 2.105-7.107 3.86-13.211 6.551-17.012C68.2 11.785 70.715 10 74.248 10\" fill=\"url(#gp-logo-8-c)\"><\/path>\n<path d=\"M74.248 10H34.15c-11.457 0-18.33 15.142-22.913 30.283-5.43 17.939-12.534 41.93 8.02 41.93H36.57c5.174 0 9.716-3.421 11.138-8.396 3.01-10.531 8.286-28.903 12.43-42.889 2.105-7.107 3.86-13.211 6.551-17.012C68.2 11.785 70.715 10 74.248 10\" fill=\"url(#gp-logo-8-d)\"><\/path>\n<path d=\"M46.744 110h40.099c11.456 0 18.33-15.144 22.913-30.288 5.429-17.942 12.533-41.937-8.02-41.937H84.422a11.576 11.576 0 0 0-11.138 8.396c-3.01 10.533-8.286 28.909-12.43 42.897-2.106 7.109-3.86 13.214-6.552 17.016-1.51 2.131-4.025 3.916-7.558 3.916\" fill=\"url(#gp-logo-8-e)\"><\/path>\n<path d=\"M46.744 110h40.099c11.456 0 18.33-15.144 22.913-30.288 5.429-17.942 12.533-41.937-8.02-41.937H84.422a11.576 11.576 0 0 0-11.138 8.396c-3.01 10.533-8.286 28.909-12.43 42.897-2.106 7.109-3.86 13.214-6.552 17.016-1.51 2.131-4.025 3.916-7.558 3.916\" fill=\"url(#gp-logo-8-f)\"><\/path>\n<defs>\n<radialgradient cx=\"0\" cy=\"0\" gradienttransform=\"matrix(-27.40125 -33.47302 31.47539 -25.76598 95.512 51.286)\" gradientunits=\"userSpaceOnUse\" id=\"gp-logo-8-a\" r=\"1\">\n<stop offset=\".096\" stop-color=\"#00AEFF\"><\/stop>\n<stop offset=\".773\" stop-color=\"#2253CE\"><\/stop>\n<stop offset=\"1\" stop-color=\"#0736C4\"><\/stop>\n<\/radialgradient>\n<radialgradient cx=\"0\" cy=\"0\" gradienttransform=\"rotate(51.84 -70.254 70.14)scale(39.9779 38.7796)\" gradientunits=\"userSpaceOnUse\" id=\"gp-logo-8-b\" r=\"1\">\n<stop stop-color=\"#FFB657\"><\/stop>\n<stop offset=\".634\" stop-color=\"#FF5F3D\"><\/stop>\n<stop offset=\".923\" stop-color=\"#C02B3C\"><\/stop>\n<\/radialgradient>\n<radialgradient cx=\"0\" cy=\"0\" gradienttransform=\"matrix(-31.67773 90.58917 -108.5232 -37.949 103.796 30.703)\" gradientunits=\"userSpaceOnUse\" id=\"gp-logo-8-e\" r=\"1\">\n<stop offset=\".066\" stop-color=\"#8C48FF\"><\/stop>\n<stop offset=\".5\" stop-color=\"#F2598A\"><\/stop>\n<stop offset=\".896\" stop-color=\"#FFB152\"><\/stop>\n<\/radialgradient>\n<lineargradient gradientunits=\"userSpaceOnUse\" id=\"gp-logo-8-c\" x1=\"31.75\" x2=\"37.471\" y1=\"18.75\" y2=\"84.938\">\n<stop offset=\".156\" stop-color=\"#0D91E1\"><\/stop>\n<stop offset=\".487\" stop-color=\"#52B471\"><\/stop>\n<stop offset=\".652\" stop-color=\"#98BD42\"><\/stop>\n<stop offset=\".937\" stop-color=\"#FFC800\"><\/stop>\n<\/lineargradient>\n<lineargradient gradientunits=\"userSpaceOnUse\" id=\"gp-logo-8-d\" x1=\"36.75\" x2=\"39.874\" y1=\"10\" y2=\"82.213\">\n<stop stop-color=\"#3DCBFF\"><\/stop>\n<stop offset=\".247\" stop-color=\"#0588F7\" stop-opacity=\"0\"><\/stop>\n<\/lineargradient>\n<lineargradient gradientunits=\"userSpaceOnUse\" id=\"gp-logo-8-f\" x1=\"106.964\" x2=\"106.923\" y1=\"33.365\" y2=\"53.037\">\n<stop offset=\".058\" stop-color=\"#F8ADFA\"><\/stop>\n<stop offset=\".708\" stop-color=\"#A86EDD\" stop-opacity=\"0\"><\/stop>\n<\/lineargradient>\n<\/defs>\n<\/svg><\/span>Copilot<\/button>\n<\/div>\n<p><span class=\"gp-chat__plan\" data-plan=\"\">Free version<\/span>\n<\/div>\n<div aria-labelledby=\"gp-tab-chatgpt\" aria-live=\"off\" class=\"gp-chat__body\" id=\"gp-demo-panel\" role=\"tabpanel\">\n<div class=\"gp-chat__q\" data-q=\"\">We have a 1978 house in Boucherville. There\u2019s condensation between the panes of our windows. Do we need to replace everything, or is there a less expensive option?<\/div>\n<div aria-hidden=\"true\" class=\"gp-chat__think\" data-think=\"\"><i><\/i><i><\/i><i><\/i><\/div>\n<div class=\"gp-chat__a\" data-a=\"\">\n<p>Not necessarily. Condensation between two panes means the seal on the insulated glass unit has failed. If the frames are in good condition, you can often replace just the sealed unit, which costs much less than a new window.<\/p>\n<p>If the frames are original and starting to warp, replacing the entire window becomes more cost-effective in the long run.<\/p>\n<\/div>\n<div class=\"gp-ad\" data-ad=\"\">\n<div class=\"gp-ad__label\"><span data-adlabel=\"\">Sponsored<\/span><span>\u00b7\u00b7\u00b7<\/span><\/div>\n<div aria-hidden=\"true\" class=\"gp-ad__img\">V<\/div>\n<div>\n<span class=\"gp-ad__who\">Your business<\/span><br \/>\n<span class=\"gp-ad__title\" data-adtitle=\"\">Insulated glass units and windows, South Shore<\/span><br \/>\n<span class=\"gp-ad__text\" data-adtext=\"\">Free in-home assessment. We\u2019ll call you back within 24 hours.<\/span>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"gp-chat__input\"><span data-placeholder=\"\">Ask a question<\/span><span aria-hidden=\"true\" class=\"gp-chat__send\"><svg fill=\"none\" height=\"14\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2.4\" viewbox=\"0 0 24 24\" width=\"14\"><path d=\"M12 19V5\"><\/path><path d=\"m5 12 7-7 7 7\"><\/path><\/svg><\/span><\/div>\n<\/div>\n<div class=\"gp-chat__tag\">\n<i><svg aria-hidden=\"true\" fill=\"none\" height=\"18\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" viewbox=\"0 0 24 24\" width=\"18\"><path d=\"M12 22s8-4 8-10V5l-8-3-8 3v7c0 6 8 10 8 10z\"><\/path><\/svg><\/i><br \/>\n<span><b>The answer stays neutral<\/b><small>Your ad appears just below it.<\/small><\/span>\n<\/div><figcaption class=\"gp-chat__caption\">Format illustration. The ad appears below the answer, labelled as sponsored, and does not change the answer\u2019s content.<button aria-pressed=\"false\" class=\"gp-motion-toggle\" type=\"button\">Pause animations<\/button><\/figcaption><\/figure>\n<\/div>\n<\/section>\n<section class=\"gp-stats\">\n<div class=\"wrap\">\n<div class=\"gp-stats__head rv\">\n<h2>In Quebec, more than one internet user in two has already asked AI a question<span class=\"dot\">.<\/span><\/h2>\n<\/div>\n<ul class=\"gp-stats__list\">\n<li class=\"rv\"><span class=\"gp-stats__num\"><span data-count=\"52\">52<\/span>\u00a0<small>%<\/small><\/span>\n<p>of Quebec internet users have already used a generative AI tool.<\/p>\n<\/li>\n<li class=\"rv\"><span class=\"gp-stats__num\"><span data-count=\"84\">84<\/span>\u00a0<small>%<\/small><\/span>\n<p>of these users use ChatGPT.<\/p>\n<\/li>\n<li class=\"rv\"><span class=\"gp-stats__num\"><span data-count=\"29\">29<\/span>\u00a0<small>%<\/small><\/span>\n<p>of these users use Copilot, Microsoft\u2019s assistant.<\/p>\n<\/li>\n<li class=\"rv\"><span class=\"gp-stats__num\"><span data-count=\"54\">54<\/span>\u00a0<small>%<\/small><\/span>\n<p>of these users use it every week.<\/p>\n<\/li>\n<\/ul>\n<p class=\"gp-source\">Source: <a href=\"https:\/\/transformation-numerique.ulaval.ca\/enquetes-et-mesures\/netendances\/intelligence-artificielle-generative-2025\/\" rel=\"noopener\" target=\"_blank\">NETendances 2025, Acad\u00e9mie de la transformation num\u00e9rique, Universit\u00e9 Laval<\/a> (published in March 2026).<\/p>\n<\/div>\n<\/section>\n<section class=\"section gp-warm\">\n<div class=\"wrap gp-shift__grid\">\n<div class=\"rv\">\n<p class=\"eyebrow\">Another way to search<\/p>\n<h2 class=\"h2\">On Google, people type two or three words. In ChatGPT, they explain their situation<span class=\"dot\">.<\/span><\/h2>\n<div class=\"gp-shift__body\">\n<p>A question like this tells us a lot: the type of home, the city, the problem and the hesitation between two options. The person is no longer browsing at random; they\u2019re trying to make a decision.<\/p>\n<p>A well-placed ad at that moment, below a useful answer, reaches someone ready to take action. That\u2019s what makes these new placements interesting for an SME\u2014provided you know how to use them.<\/p>\n<\/div>\n<\/div>\n<div class=\"gp-compare rv\">\n<div class=\"gp-query gp-query--short\">\n<div class=\"gp-query__label\"><span>Google Search<\/span><span>2 words<\/span><\/div>\n<p class=\"gp-query__text\">\n<svg aria-hidden=\"true\" fill=\"none\" height=\"16\" stroke=\"#6B7587\" stroke-linecap=\"round\" stroke-width=\"2\" viewbox=\"0 0 24 24\" width=\"16\"><circle cx=\"11\" cy=\"11\" r=\"7\"><\/circle><path d=\"m20 20-3.5-3.5\"><\/path><\/svg><br \/>\n          windows boucherville\n        <\/p>\n<\/div>\n<div class=\"gp-query gp-query--long\">\n<div class=\"gp-query__label\"><span class=\"gp-query__who\"><span class=\"gp-logo gp-logo--chatgpt gp-logo--sm\"><svg aria-hidden=\"true\" focusable=\"false\" viewbox=\"0 0 320 320\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"m297.06 130.97c7.26-21.79 4.76-45.66-6.85-65.48-17.46-30.4-52.56-46.04-86.84-38.68-15.25-17.18-37.16-26.95-60.13-26.81-35.04-.08-66.13 22.48-76.91 55.82-22.51 4.61-41.94 18.7-53.31 38.67-17.59 30.32-13.58 68.54 9.92 94.54-7.26 21.79-4.76 45.66 6.85 65.48 17.46 30.4 52.56 46.04 86.84 38.68 15.24 17.18 37.16 26.95 60.13 26.8 35.06.09 66.16-22.49 76.94-55.86 22.51-4.61 41.94-18.7 53.31-38.67 17.57-30.32 13.55-68.51-9.94-94.51zm-120.28 168.11c-14.03.02-27.62-4.89-38.39-13.88.49-.26 1.34-.73 1.89-1.07l63.72-36.8c3.26-1.85 5.26-5.32 5.24-9.07v-89.83l26.93 15.55c.29.14.48.42.52.74v74.39c-.04 33.08-26.83 59.9-59.91 59.97zm-128.84-55.03c-7.03-12.14-9.56-26.37-7.15-40.18.47.28 1.3.79 1.89 1.13l63.72 36.8c3.23 1.89 7.23 1.89 10.47 0l77.79-44.92v31.1c.02.32-.13.63-.38.83l-64.41 37.19c-28.69 16.52-65.33 6.7-81.92-21.95zm-16.77-139.09c7-12.16 18.05-21.46 31.21-26.29 0 .55-.03 1.52-.03 2.2v73.61c-.02 3.74 1.98 7.21 5.23 9.06l77.79 44.91-26.93 15.55c-.27.18-.61.21-.91.08l-64.42-37.22c-28.63-16.58-38.45-53.21-21.95-81.89zm221.26 51.49-77.79-44.92 26.93-15.54c.27-.18.61-.21.91-.08l64.42 37.19c28.68 16.57 38.51 53.26 21.94 81.94-7.01 12.14-18.05 21.44-31.2 26.28v-75.81c.03-3.74-1.96-7.2-5.2-9.06zm26.8-40.34c-.47-.29-1.3-.79-1.89-1.13l-63.72-36.8c-3.23-1.89-7.23-1.89-10.47 0l-77.79 44.92v-31.1c-.02-.32.13-.63.38-.83l64.41-37.16c28.69-16.55 65.37-6.7 81.91 22 6.99 12.12 9.52 26.31 7.15 40.1zm-168.51 55.43-26.94-15.55c-.29-.14-.48-.42-.52-.74v-74.39c.02-33.12 26.89-59.96 60.01-59.94 14.01 0 27.57 4.92 38.34 13.88-.49.26-1.33.73-1.89 1.07l-63.72 36.8c-3.26 1.85-5.26 5.31-5.24 9.06l-.04 89.79zm14.63-31.54 34.65-20.01 34.65 20v40.01l-34.65 20-34.65-20z\"><\/path>\n<\/svg><\/span>Question in ChatGPT<\/span><span>28 words<\/span><\/div>\n<p class=\"gp-query__text\">We have a <mark>1978 house<\/mark> in <mark>Boucherville<\/mark>. There\u2019s <mark>condensation between the panes<\/mark> of our windows. Do we need to <mark>replace everything<\/mark> or is there a <mark>less expensive option<\/mark>?<\/p>\n<\/div>\n<p class=\"gp-compare__legend\">Sample searches. Each highlighted passage is a clue to the client\u2019s real need.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section on-ivory\">\n<div class=\"wrap\">\n<div class=\"gp-platforms__head rv\">\n<div>\n<p class=\"eyebrow\">Two platforms<\/p>\n<h2 class=\"h2\">What sets ChatGPT apart from Copilot and Bing<span class=\"dot\">.<\/span><\/h2>\n<\/div>\n<p class=\"lead\">Both display your ads alongside AI-generated answers. Targeting, payment and performance measurement differ from one platform to the other.<\/p>\n<\/div>\n<dl class=\"gp-table rv\">\n<div class=\"gp-row gp-row--head\">\n<dt><\/dt>\n<dd class=\"gp-plat\"><span class=\"gp-plat__logo\"><span class=\"gp-logo gp-logo--chatgpt gp-logo--lg\"><svg aria-hidden=\"true\" focusable=\"false\" viewbox=\"0 0 320 320\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"m297.06 130.97c7.26-21.79 4.76-45.66-6.85-65.48-17.46-30.4-52.56-46.04-86.84-38.68-15.25-17.18-37.16-26.95-60.13-26.81-35.04-.08-66.13 22.48-76.91 55.82-22.51 4.61-41.94 18.7-53.31 38.67-17.59 30.32-13.58 68.54 9.92 94.54-7.26 21.79-4.76 45.66 6.85 65.48 17.46 30.4 52.56 46.04 86.84 38.68 15.24 17.18 37.16 26.95 60.13 26.8 35.06.09 66.16-22.49 76.94-55.86 22.51-4.61 41.94-18.7 53.31-38.67 17.57-30.32 13.55-68.51-9.94-94.51zm-120.28 168.11c-14.03.02-27.62-4.89-38.39-13.88.49-.26 1.34-.73 1.89-1.07l63.72-36.8c3.26-1.85 5.26-5.32 5.24-9.07v-89.83l26.93 15.55c.29.14.48.42.52.74v74.39c-.04 33.08-26.83 59.9-59.91 59.97zm-128.84-55.03c-7.03-12.14-9.56-26.37-7.15-40.18.47.28 1.3.79 1.89 1.13l63.72 36.8c3.23 1.89 7.23 1.89 10.47 0l77.79-44.92v31.1c.02.32-.13.63-.38.83l-64.41 37.19c-28.69 16.52-65.33 6.7-81.92-21.95zm-16.77-139.09c7-12.16 18.05-21.46 31.21-26.29 0 .55-.03 1.52-.03 2.2v73.61c-.02 3.74 1.98 7.21 5.23 9.06l77.79 44.91-26.93 15.55c-.27.18-.61.21-.91.08l-64.42-37.22c-28.63-16.58-38.45-53.21-21.95-81.89zm221.26 51.49-77.79-44.92 26.93-15.54c.27-.18.61-.21.91-.08l64.42 37.19c28.68 16.57 38.51 53.26 21.94 81.94-7.01 12.14-18.05 21.44-31.2 26.28v-75.81c.03-3.74-1.96-7.2-5.2-9.06zm26.8-40.34c-.47-.29-1.3-.79-1.89-1.13l-63.72-36.8c-3.23-1.89-7.23-1.89-10.47 0l-77.79 44.92v-31.1c-.02-.32.13-.63.38-.83l64.41-37.16c28.69-16.55 65.37-6.7 81.91 22 6.99 12.12 9.52 26.31 7.15 40.1zm-168.51 55.43-26.94-15.55c-.29-.14-.48-.42-.52-.74v-74.39c.02-33.12 26.89-59.96 60.01-59.94 14.01 0 27.57 4.92 38.34 13.88-.49.26-1.33.73-1.89 1.07l-63.72 36.8c-3.26 1.85-5.26 5.31-5.24 9.06l-.04 89.79zm14.63-31.54 34.65-20.01 34.65 20v40.01l-34.65 20-34.65-20z\"><\/path>\n<\/svg><\/span><\/span><span class=\"gp-plat__name\">ChatGPT advertising<\/span><span class=\"gp-plat__where\">OpenAI \u00b7 In Canada since April 2026<\/span><\/dd>\n<dd class=\"gp-plat\"><span class=\"gp-plat__logo\"><span class=\"gp-logo gp-logo--copilot gp-logo--lg\"><svg aria-hidden=\"true\" fill=\"none\" focusable=\"false\" height=\"120\" viewbox=\"0 0 120 120\" width=\"120\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M85.855 18.313A11.574 11.574 0 0 0 74.75 10h-3.379a11.574 11.574 0 0 0-11.384 9.485L54.2 51.018l1.436-4.913a11.574 11.574 0 0 1 11.11-8.327H86.38l8.235 3.207 7.937-3.207h-2.316a11.574 11.574 0 0 1-11.105-8.313z\" fill=\"url(#gp-logo-11-a)\"><\/path>\n<path d=\"M36.326 101.64A11.574 11.574 0 0 0 47.445 110h7.176c6.276 0 11.409-5.002 11.57-11.277l.781-30.405-1.634 5.583a11.574 11.574 0 0 1-11.108 8.321H34.432l-7.058-3.829-7.641 3.83h2.278c5.154 0 9.687 3.408 11.119 8.36z\" fill=\"url(#gp-logo-11-b)\"><\/path>\n<path d=\"M74.248 10H34.15c-11.457 0-18.33 15.142-22.913 30.283-5.43 17.939-12.534 41.93 8.02 41.93H36.57c5.174 0 9.716-3.421 11.138-8.396 3.01-10.531 8.286-28.903 12.43-42.889 2.105-7.107 3.86-13.211 6.551-17.012C68.2 11.785 70.715 10 74.248 10\" fill=\"url(#gp-logo-11-c)\"><\/path>\n<path d=\"M74.248 10H34.15c-11.457 0-18.33 15.142-22.913 30.283-5.43 17.939-12.534 41.93 8.02 41.93H36.57c5.174 0 9.716-3.421 11.138-8.396 3.01-10.531 8.286-28.903 12.43-42.889 2.105-7.107 3.86-13.211 6.551-17.012C68.2 11.785 70.715 10 74.248 10\" fill=\"url(#gp-logo-11-d)\"><\/path>\n<path d=\"M46.744 110h40.099c11.456 0 18.33-15.144 22.913-30.288 5.429-17.942 12.533-41.937-8.02-41.937H84.422a11.576 11.576 0 0 0-11.138 8.396c-3.01 10.533-8.286 28.909-12.43 42.897-2.106 7.109-3.86 13.214-6.552 17.016-1.51 2.131-4.025 3.916-7.558 3.916\" fill=\"url(#gp-logo-11-e)\"><\/path>\n<path d=\"M46.744 110h40.099c11.456 0 18.33-15.144 22.913-30.288 5.429-17.942 12.533-41.937-8.02-41.937H84.422a11.576 11.576 0 0 0-11.138 8.396c-3.01 10.533-8.286 28.909-12.43 42.897-2.106 7.109-3.86 13.214-6.552 17.016-1.51 2.131-4.025 3.916-7.558 3.916\" fill=\"url(#gp-logo-11-f)\"><\/path>\n<defs>\n<radialgradient cx=\"0\" cy=\"0\" gradienttransform=\"matrix(-27.40125 -33.47302 31.47539 -25.76598 95.512 51.286)\" gradientunits=\"userSpaceOnUse\" id=\"gp-logo-11-a\" r=\"1\">\n<stop offset=\".096\" stop-color=\"#00AEFF\"><\/stop>\n<stop offset=\".773\" stop-color=\"#2253CE\"><\/stop>\n<stop offset=\"1\" stop-color=\"#0736C4\"><\/stop>\n<\/radialgradient>\n<radialgradient cx=\"0\" cy=\"0\" gradienttransform=\"rotate(51.84 -70.254 70.14)scale(39.9779 38.7796)\" gradientunits=\"userSpaceOnUse\" id=\"gp-logo-11-b\" r=\"1\">\n<stop stop-color=\"#FFB657\"><\/stop>\n<stop offset=\".634\" stop-color=\"#FF5F3D\"><\/stop>\n<stop offset=\".923\" stop-color=\"#C02B3C\"><\/stop>\n<\/radialgradient>\n<radialgradient cx=\"0\" cy=\"0\" gradienttransform=\"matrix(-31.67773 90.58917 -108.5232 -37.949 103.796 30.703)\" gradientunits=\"userSpaceOnUse\" id=\"gp-logo-11-e\" r=\"1\">\n<stop offset=\".066\" stop-color=\"#8C48FF\"><\/stop>\n<stop offset=\".5\" stop-color=\"#F2598A\"><\/stop>\n<stop offset=\".896\" stop-color=\"#FFB152\"><\/stop>\n<\/radialgradient>\n<lineargradient gradientunits=\"userSpaceOnUse\" id=\"gp-logo-11-c\" x1=\"31.75\" x2=\"37.471\" y1=\"18.75\" y2=\"84.938\">\n<stop offset=\".156\" stop-color=\"#0D91E1\"><\/stop>\n<stop offset=\".487\" stop-color=\"#52B471\"><\/stop>\n<stop offset=\".652\" stop-color=\"#98BD42\"><\/stop>\n<stop offset=\".937\" stop-color=\"#FFC800\"><\/stop>\n<\/lineargradient>\n<lineargradient gradientunits=\"userSpaceOnUse\" id=\"gp-logo-11-d\" x1=\"36.75\" x2=\"39.874\" y1=\"10\" y2=\"82.213\">\n<stop stop-color=\"#3DCBFF\"><\/stop>\n<stop offset=\".247\" stop-color=\"#0588F7\" stop-opacity=\"0\"><\/stop>\n<\/lineargradient>\n<lineargradient gradientunits=\"userSpaceOnUse\" id=\"gp-logo-11-f\" x1=\"106.964\" x2=\"106.923\" y1=\"33.365\" y2=\"53.037\">\n<stop offset=\".058\" stop-color=\"#F8ADFA\"><\/stop>\n<stop offset=\".708\" stop-color=\"#A86EDD\" stop-opacity=\"0\"><\/stop>\n<\/lineargradient>\n<\/defs>\n<\/svg><\/span><\/span><span class=\"gp-plat__name\">Copilot and Bing<\/span><span class=\"gp-plat__where\">Microsoft Advertising<\/span><\/dd>\n<\/div>\n<div class=\"gp-row\">\n<dt>Where the ad appears<\/dt>\n<dd data-plat=\"ChatGPT\">Below ChatGPT\u2019s answer, labelled as sponsored and separate from the answer text.<\/dd>\n<dd data-plat=\"Copilot and Bing\">In Copilot answers, Bing results and partner websites on the Microsoft Search Network.<\/dd>\n<\/div>\n<div class=\"gp-row\">\n<dt>Who sees it<\/dt>\n<dd data-plat=\"ChatGPT\">Adults using ChatGPT\u2019s free version or Go plan. Plus, Pro, Business and Enterprise plans have no ads.<\/dd>\n<dd data-plat=\"Copilot and Bing\">People searching on Bing or asking questions in Copilot, which is built into Windows and the Edge browser.<\/dd>\n<\/div>\n<div class=\"gp-row\">\n<dt>How targeting works<\/dt>\n<dd data-plat=\"ChatGPT\">Based on the conversation topic. We describe the situations where your ad is useful, without an exact keyword list. <strong>In Canada, geographic targeting is currently at the country level.<\/strong><\/dd>\n<dd data-plat=\"Copilot and Bing\">By keyword, location\u2014including a radius around your business\u2014schedule and audience.<\/dd>\n<\/div>\n<div class=\"gp-row\">\n<dt>How you pay<\/dt>\n<dd data-plat=\"ChatGPT\">Per click, per impression or based on a conversion goal. No minimum budget for Canadian businesses since August 2026.<\/dd>\n<dd data-plat=\"Copilot and Bing\">Per click. Your existing Google Ads campaigns can serve as a starting point, speeding up launch.<\/dd>\n<\/div>\n<div class=\"gp-row\">\n<dt>How we measure<\/dt>\n<dd data-plat=\"ChatGPT\">OpenAI Pixel and Conversions API. Results are aggregated: advertisers never see conversations.<\/dd>\n<dd data-plat=\"Copilot and Bing\">UET tag and imported conversions. Microsoft does not yet provide statistics specific to ads in Copilot.<\/dd>\n<\/div>\n<div class=\"gp-row\">\n<dt>Who it\u2019s for<\/dt>\n<dd data-plat=\"ChatGPT\">Businesses whose clients ask questions before buying: renovation, professional services, training, tourism and business services.<\/dd>\n<dd data-plat=\"Copilot and Bing\">Businesses already using Google Ads that want to expand their reach, and ecommerce businesses using product ads in Copilot.<\/dd>\n<\/div>\n<\/dl>\n<p class=\"gp-table__note\">Current as of September 2026, based on documentation from<a href=\"https:\/\/help.openai.com\/en\/articles\/20001047-ads-in-chatgpt\" rel=\"noopener\" target=\"_blank\">OpenAI<\/a> and <a href=\"https:\/\/learn.microsoft.com\/en-us\/advertising\/msa-help\/hlp_ba_conc_adsforcopilot\" rel=\"noopener\" target=\"_blank\">Microsoft Advertising<\/a>. These platforms change quickly; during your assessment, we explain what has changed.<\/p>\n<\/div>\n<\/section>\n<section class=\"section on-navy gp-honest\">\n<div class=\"wrap\">\n<div class=\"rv\">\n<p class=\"eyebrow\">Let\u2019s be clear<\/p>\n<h2 class=\"h2\">Three things we won\u2019t promise<span class=\"dot\">.<\/span><\/h2>\n<p class=\"lead\">These platforms are new, and there are already plenty of promises out there. Here\u2019s what is possible today\u2014and what isn\u2019t yet.<\/p>\n<\/div>\n<div class=\"gp-honest__grid\">\n<div class=\"gp-honest__item rv\">\n<span aria-hidden=\"true\" class=\"gp-honest__x\"><\/span><\/p>\n<h3>Appearing in ChatGPT\u2019s answer.<\/h3>\n<p>You can\u2019t buy that. OpenAI commits to keeping advertising from influencing answers. For your business to be named in the answer itself, you need to strengthen its presence in the sources AI consults. That is the role of our <a href=\"https:\/\/gamachemedia.com\/en\/geo-ai-search-optimization\/\">GEO<\/a>service: optimization for AI answer engines.<\/p>\n<\/div>\n<div class=\"gp-honest__item rv\">\n<span aria-hidden=\"true\" class=\"gp-honest__x\"><\/span><\/p>\n<h3>Targeting only the South Shore in ChatGPT.<\/h3>\n<p>In Canada, OpenAI does not yet allow targeting a specific region. We compensate by choosing the right conversations, writing in local French and directing clicks to a local page. Microsoft already supports targeting by city or radius.<\/p>\n<\/div>\n<div class=\"gp-honest__item rv\">\n<span aria-hidden=\"true\" class=\"gp-honest__x\"><\/span><\/p>\n<h3>Guaranteed results in the first month.<\/h3>\n<p>No one has much long-term experience with these platforms yet. We start with a test budget, measure incoming calls and form submissions, then decide with you whether it\u2019s worth investing more.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section gp-plans gp-warm\" id=\"forfaits\">\n<div class=\"wrap\">\n<div class=\"gp-plans__head rv\">\n<div>\n<p class=\"eyebrow\">Our packages<\/p>\n<h2 class=\"h2\">Two ways to get started<span class=\"dot\">.<\/span><\/h2>\n<\/div>\n<p class=\"lead\">Test one platform for 90 days or establish a presence on both from the start. Either way, you know exactly what\u2019s included.<\/p>\n<\/div>\n<div class=\"gp-plans__grid\">\n<article class=\"gp-plan rv\">\n<header class=\"gp-plan__head\">\n<span class=\"gp-plan__kicker\">To test the waters<\/span><\/p>\n<h3 class=\"gp-plan__name\">\u00c9claireur<\/h3>\n<p class=\"gp-plan__for\">One platform, ChatGPT <em>or<\/em> Copilot and Bing, for 90 days. Ideal for measuring the potential before going further.<\/p>\n<div aria-hidden=\"true\" class=\"gp-plan__logos\"><span class=\"gp-logo gp-logo--chatgpt\"><svg aria-hidden=\"true\" focusable=\"false\" viewbox=\"0 0 320 320\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"m297.06 130.97c7.26-21.79 4.76-45.66-6.85-65.48-17.46-30.4-52.56-46.04-86.84-38.68-15.25-17.18-37.16-26.95-60.13-26.81-35.04-.08-66.13 22.48-76.91 55.82-22.51 4.61-41.94 18.7-53.31 38.67-17.59 30.32-13.58 68.54 9.92 94.54-7.26 21.79-4.76 45.66 6.85 65.48 17.46 30.4 52.56 46.04 86.84 38.68 15.24 17.18 37.16 26.95 60.13 26.8 35.06.09 66.16-22.49 76.94-55.86 22.51-4.61 41.94-18.7 53.31-38.67 17.57-30.32 13.55-68.51-9.94-94.51zm-120.28 168.11c-14.03.02-27.62-4.89-38.39-13.88.49-.26 1.34-.73 1.89-1.07l63.72-36.8c3.26-1.85 5.26-5.32 5.24-9.07v-89.83l26.93 15.55c.29.14.48.42.52.74v74.39c-.04 33.08-26.83 59.9-59.91 59.97zm-128.84-55.03c-7.03-12.14-9.56-26.37-7.15-40.18.47.28 1.3.79 1.89 1.13l63.72 36.8c3.23 1.89 7.23 1.89 10.47 0l77.79-44.92v31.1c.02.32-.13.63-.38.83l-64.41 37.19c-28.69 16.52-65.33 6.7-81.92-21.95zm-16.77-139.09c7-12.16 18.05-21.46 31.21-26.29 0 .55-.03 1.52-.03 2.2v73.61c-.02 3.74 1.98 7.21 5.23 9.06l77.79 44.91-26.93 15.55c-.27.18-.61.21-.91.08l-64.42-37.22c-28.63-16.58-38.45-53.21-21.95-81.89zm221.26 51.49-77.79-44.92 26.93-15.54c.27-.18.61-.21.91-.08l64.42 37.19c28.68 16.57 38.51 53.26 21.94 81.94-7.01 12.14-18.05 21.44-31.2 26.28v-75.81c.03-3.74-1.96-7.2-5.2-9.06zm26.8-40.34c-.47-.29-1.3-.79-1.89-1.13l-63.72-36.8c-3.23-1.89-7.23-1.89-10.47 0l-77.79 44.92v-31.1c-.02-.32.13-.63.38-.83l64.41-37.16c28.69-16.55 65.37-6.7 81.91 22 6.99 12.12 9.52 26.31 7.15 40.1zm-168.51 55.43-26.94-15.55c-.29-.14-.48-.42-.52-.74v-74.39c.02-33.12 26.89-59.96 60.01-59.94 14.01 0 27.57 4.92 38.34 13.88-.49.26-1.33.73-1.89 1.07l-63.72 36.8c-3.26 1.85-5.26 5.31-5.24 9.06l-.04 89.79zm14.63-31.54 34.65-20.01 34.65 20v40.01l-34.65 20-34.65-20z\"><\/path>\n<\/svg><\/span><span class=\"gp-plan__or\">or<\/span><span class=\"gp-logo gp-logo--copilot\"><svg aria-hidden=\"true\" fill=\"none\" focusable=\"false\" height=\"120\" viewbox=\"0 0 120 120\" width=\"120\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M85.855 18.313A11.574 11.574 0 0 0 74.75 10h-3.379a11.574 11.574 0 0 0-11.384 9.485L54.2 51.018l1.436-4.913a11.574 11.574 0 0 1 11.11-8.327H86.38l8.235 3.207 7.937-3.207h-2.316a11.574 11.574 0 0 1-11.105-8.313z\" fill=\"url(#gp-logo-13-a)\"><\/path>\n<path d=\"M36.326 101.64A11.574 11.574 0 0 0 47.445 110h7.176c6.276 0 11.409-5.002 11.57-11.277l.781-30.405-1.634 5.583a11.574 11.574 0 0 1-11.108 8.321H34.432l-7.058-3.829-7.641 3.83h2.278c5.154 0 9.687 3.408 11.119 8.36z\" fill=\"url(#gp-logo-13-b)\"><\/path>\n<path d=\"M74.248 10H34.15c-11.457 0-18.33 15.142-22.913 30.283-5.43 17.939-12.534 41.93 8.02 41.93H36.57c5.174 0 9.716-3.421 11.138-8.396 3.01-10.531 8.286-28.903 12.43-42.889 2.105-7.107 3.86-13.211 6.551-17.012C68.2 11.785 70.715 10 74.248 10\" fill=\"url(#gp-logo-13-c)\"><\/path>\n<path d=\"M74.248 10H34.15c-11.457 0-18.33 15.142-22.913 30.283-5.43 17.939-12.534 41.93 8.02 41.93H36.57c5.174 0 9.716-3.421 11.138-8.396 3.01-10.531 8.286-28.903 12.43-42.889 2.105-7.107 3.86-13.211 6.551-17.012C68.2 11.785 70.715 10 74.248 10\" fill=\"url(#gp-logo-13-d)\"><\/path>\n<path d=\"M46.744 110h40.099c11.456 0 18.33-15.144 22.913-30.288 5.429-17.942 12.533-41.937-8.02-41.937H84.422a11.576 11.576 0 0 0-11.138 8.396c-3.01 10.533-8.286 28.909-12.43 42.897-2.106 7.109-3.86 13.214-6.552 17.016-1.51 2.131-4.025 3.916-7.558 3.916\" fill=\"url(#gp-logo-13-e)\"><\/path>\n<path d=\"M46.744 110h40.099c11.456 0 18.33-15.144 22.913-30.288 5.429-17.942 12.533-41.937-8.02-41.937H84.422a11.576 11.576 0 0 0-11.138 8.396c-3.01 10.533-8.286 28.909-12.43 42.897-2.106 7.109-3.86 13.214-6.552 17.016-1.51 2.131-4.025 3.916-7.558 3.916\" fill=\"url(#gp-logo-13-f)\"><\/path>\n<defs>\n<radialgradient cx=\"0\" cy=\"0\" gradienttransform=\"matrix(-27.40125 -33.47302 31.47539 -25.76598 95.512 51.286)\" gradientunits=\"userSpaceOnUse\" id=\"gp-logo-13-a\" r=\"1\">\n<stop offset=\".096\" stop-color=\"#00AEFF\"><\/stop>\n<stop offset=\".773\" stop-color=\"#2253CE\"><\/stop>\n<stop offset=\"1\" stop-color=\"#0736C4\"><\/stop>\n<\/radialgradient>\n<radialgradient cx=\"0\" cy=\"0\" gradienttransform=\"rotate(51.84 -70.254 70.14)scale(39.9779 38.7796)\" gradientunits=\"userSpaceOnUse\" id=\"gp-logo-13-b\" r=\"1\">\n<stop stop-color=\"#FFB657\"><\/stop>\n<stop offset=\".634\" stop-color=\"#FF5F3D\"><\/stop>\n<stop offset=\".923\" stop-color=\"#C02B3C\"><\/stop>\n<\/radialgradient>\n<radialgradient cx=\"0\" cy=\"0\" gradienttransform=\"matrix(-31.67773 90.58917 -108.5232 -37.949 103.796 30.703)\" gradientunits=\"userSpaceOnUse\" id=\"gp-logo-13-e\" r=\"1\">\n<stop offset=\".066\" stop-color=\"#8C48FF\"><\/stop>\n<stop offset=\".5\" stop-color=\"#F2598A\"><\/stop>\n<stop offset=\".896\" stop-color=\"#FFB152\"><\/stop>\n<\/radialgradient>\n<lineargradient gradientunits=\"userSpaceOnUse\" id=\"gp-logo-13-c\" x1=\"31.75\" x2=\"37.471\" y1=\"18.75\" y2=\"84.938\">\n<stop offset=\".156\" stop-color=\"#0D91E1\"><\/stop>\n<stop offset=\".487\" stop-color=\"#52B471\"><\/stop>\n<stop offset=\".652\" stop-color=\"#98BD42\"><\/stop>\n<stop offset=\".937\" stop-color=\"#FFC800\"><\/stop>\n<\/lineargradient>\n<lineargradient gradientunits=\"userSpaceOnUse\" id=\"gp-logo-13-d\" x1=\"36.75\" x2=\"39.874\" y1=\"10\" y2=\"82.213\">\n<stop stop-color=\"#3DCBFF\"><\/stop>\n<stop offset=\".247\" stop-color=\"#0588F7\" stop-opacity=\"0\"><\/stop>\n<\/lineargradient>\n<lineargradient gradientunits=\"userSpaceOnUse\" id=\"gp-logo-13-f\" x1=\"106.964\" x2=\"106.923\" y1=\"33.365\" y2=\"53.037\">\n<stop offset=\".058\" stop-color=\"#F8ADFA\"><\/stop>\n<stop offset=\".708\" stop-color=\"#A86EDD\" stop-opacity=\"0\"><\/stop>\n<\/lineargradient>\n<\/defs>\n<\/svg><\/span><\/div>\n<\/header>\n<ul class=\"gp-plan__list\">\n<li>Industry assessment and platform selection<\/li>\n<li>Advertising account creation and setup<\/li>\n<li>Measurement setup: pixel or tag, Google Analytics 4 and call tracking<\/li>\n<li>One campaign written in Quebec French<\/li>\n<li>Adjustments to a page on your website to welcome ad traffic<\/li>\n<li>Weekly performance monitoring<\/li>\n<li>Monthly report in plain language<\/li>\n<li>90-day review: continue, adjust or stop<\/li>\n<\/ul>\n<footer class=\"gp-plan__foot\">\n<p>Fees determined during the assessment. The advertising budget is paid directly to the platform.<\/p>\n<p><a class=\"btn btn--ghost\" href=\"#diagnostic\"><span>Discuss the \u00c9claireur package<\/span><svg aria-hidden=\"true\" fill=\"none\" height=\"18\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" viewbox=\"0 0 24 24\" width=\"18\"><path d=\"M5 12h14\"><\/path><path d=\"m13 6 6 6-6 6\"><\/path><\/svg><\/a><\/p>\n<p class=\"gm-en-language\" style=\"text-align:center;font:500 13px\/1.5 Montserrat,Arial,sans-serif;padding:16px;margin:0\"><a href=\"https:\/\/gamachemedia.com\/en\/chatgpt-copilot-advertising\/\" hreflang=\"fr-CA\" lang=\"fr\">Fran\u00e7ais<\/a><\/p>\n<\/footer>\n<\/article>\n<article class=\"gp-plan gp-plan--feat rv\">\n<span class=\"gp-plan__ribbon\">Most comprehensive<\/span><\/p>\n<header class=\"gp-plan__head\">\n<span class=\"gp-plan__kicker\">To accelerate growth<\/span><\/p>\n<h3 class=\"gp-plan__name\">Pr\u00e9sence<\/h3>\n<p class=\"gp-plan__for\">ChatGPT <em>and<\/em> Copilot and Bing, managed together. For businesses that want to be present wherever their clients ask questions.<\/p>\n<div aria-hidden=\"true\" class=\"gp-plan__logos\"><span class=\"gp-logo gp-logo--chatgpt\"><svg aria-hidden=\"true\" focusable=\"false\" viewbox=\"0 0 320 320\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"m297.06 130.97c7.26-21.79 4.76-45.66-6.85-65.48-17.46-30.4-52.56-46.04-86.84-38.68-15.25-17.18-37.16-26.95-60.13-26.81-35.04-.08-66.13 22.48-76.91 55.82-22.51 4.61-41.94 18.7-53.31 38.67-17.59 30.32-13.58 68.54 9.92 94.54-7.26 21.79-4.76 45.66 6.85 65.48 17.46 30.4 52.56 46.04 86.84 38.68 15.24 17.18 37.16 26.95 60.13 26.8 35.06.09 66.16-22.49 76.94-55.86 22.51-4.61 41.94-18.7 53.31-38.67 17.57-30.32 13.55-68.51-9.94-94.51zm-120.28 168.11c-14.03.02-27.62-4.89-38.39-13.88.49-.26 1.34-.73 1.89-1.07l63.72-36.8c3.26-1.85 5.26-5.32 5.24-9.07v-89.83l26.93 15.55c.29.14.48.42.52.74v74.39c-.04 33.08-26.83 59.9-59.91 59.97zm-128.84-55.03c-7.03-12.14-9.56-26.37-7.15-40.18.47.28 1.3.79 1.89 1.13l63.72 36.8c3.23 1.89 7.23 1.89 10.47 0l77.79-44.92v31.1c.02.32-.13.63-.38.83l-64.41 37.19c-28.69 16.52-65.33 6.7-81.92-21.95zm-16.77-139.09c7-12.16 18.05-21.46 31.21-26.29 0 .55-.03 1.52-.03 2.2v73.61c-.02 3.74 1.98 7.21 5.23 9.06l77.79 44.91-26.93 15.55c-.27.18-.61.21-.91.08l-64.42-37.22c-28.63-16.58-38.45-53.21-21.95-81.89zm221.26 51.49-77.79-44.92 26.93-15.54c.27-.18.61-.21.91-.08l64.42 37.19c28.68 16.57 38.51 53.26 21.94 81.94-7.01 12.14-18.05 21.44-31.2 26.28v-75.81c.03-3.74-1.96-7.2-5.2-9.06zm26.8-40.34c-.47-.29-1.3-.79-1.89-1.13l-63.72-36.8c-3.23-1.89-7.23-1.89-10.47 0l-77.79 44.92v-31.1c-.02-.32.13-.63.38-.83l64.41-37.16c28.69-16.55 65.37-6.7 81.91 22 6.99 12.12 9.52 26.31 7.15 40.1zm-168.51 55.43-26.94-15.55c-.29-.14-.48-.42-.52-.74v-74.39c.02-33.12 26.89-59.96 60.01-59.94 14.01 0 27.57 4.92 38.34 13.88-.49.26-1.33.73-1.89 1.07l-63.72 36.8c-3.26 1.85-5.26 5.31-5.24 9.06l-.04 89.79zm14.63-31.54 34.65-20.01 34.65 20v40.01l-34.65 20-34.65-20z\"><\/path>\n<\/svg><\/span><span class=\"gp-plan__or\">+<\/span><span class=\"gp-logo gp-logo--copilot\"><svg aria-hidden=\"true\" fill=\"none\" focusable=\"false\" height=\"120\" viewbox=\"0 0 120 120\" width=\"120\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M85.855 18.313A11.574 11.574 0 0 0 74.75 10h-3.379a11.574 11.574 0 0 0-11.384 9.485L54.2 51.018l1.436-4.913a11.574 11.574 0 0 1 11.11-8.327H86.38l8.235 3.207 7.937-3.207h-2.316a11.574 11.574 0 0 1-11.105-8.313z\" fill=\"url(#gp-logo-15-a)\"><\/path>\n<path d=\"M36.326 101.64A11.574 11.574 0 0 0 47.445 110h7.176c6.276 0 11.409-5.002 11.57-11.277l.781-30.405-1.634 5.583a11.574 11.574 0 0 1-11.108 8.321H34.432l-7.058-3.829-7.641 3.83h2.278c5.154 0 9.687 3.408 11.119 8.36z\" fill=\"url(#gp-logo-15-b)\"><\/path>\n<path d=\"M74.248 10H34.15c-11.457 0-18.33 15.142-22.913 30.283-5.43 17.939-12.534 41.93 8.02 41.93H36.57c5.174 0 9.716-3.421 11.138-8.396 3.01-10.531 8.286-28.903 12.43-42.889 2.105-7.107 3.86-13.211 6.551-17.012C68.2 11.785 70.715 10 74.248 10\" fill=\"url(#gp-logo-15-c)\"><\/path>\n<path d=\"M74.248 10H34.15c-11.457 0-18.33 15.142-22.913 30.283-5.43 17.939-12.534 41.93 8.02 41.93H36.57c5.174 0 9.716-3.421 11.138-8.396 3.01-10.531 8.286-28.903 12.43-42.889 2.105-7.107 3.86-13.211 6.551-17.012C68.2 11.785 70.715 10 74.248 10\" fill=\"url(#gp-logo-15-d)\"><\/path>\n<path d=\"M46.744 110h40.099c11.456 0 18.33-15.144 22.913-30.288 5.429-17.942 12.533-41.937-8.02-41.937H84.422a11.576 11.576 0 0 0-11.138 8.396c-3.01 10.533-8.286 28.909-12.43 42.897-2.106 7.109-3.86 13.214-6.552 17.016-1.51 2.131-4.025 3.916-7.558 3.916\" fill=\"url(#gp-logo-15-e)\"><\/path>\n<path d=\"M46.744 110h40.099c11.456 0 18.33-15.144 22.913-30.288 5.429-17.942 12.533-41.937-8.02-41.937H84.422a11.576 11.576 0 0 0-11.138 8.396c-3.01 10.533-8.286 28.909-12.43 42.897-2.106 7.109-3.86 13.214-6.552 17.016-1.51 2.131-4.025 3.916-7.558 3.916\" fill=\"url(#gp-logo-15-f)\"><\/path>\n<defs>\n<radialgradient cx=\"0\" cy=\"0\" gradienttransform=\"matrix(-27.40125 -33.47302 31.47539 -25.76598 95.512 51.286)\" gradientunits=\"userSpaceOnUse\" id=\"gp-logo-15-a\" r=\"1\">\n<stop offset=\".096\" stop-color=\"#00AEFF\"><\/stop>\n<stop offset=\".773\" stop-color=\"#2253CE\"><\/stop>\n<stop offset=\"1\" stop-color=\"#0736C4\"><\/stop>\n<\/radialgradient>\n<radialgradient cx=\"0\" cy=\"0\" gradienttransform=\"rotate(51.84 -70.254 70.14)scale(39.9779 38.7796)\" gradientunits=\"userSpaceOnUse\" id=\"gp-logo-15-b\" r=\"1\">\n<stop stop-color=\"#FFB657\"><\/stop>\n<stop offset=\".634\" stop-color=\"#FF5F3D\"><\/stop>\n<stop offset=\".923\" stop-color=\"#C02B3C\"><\/stop>\n<\/radialgradient>\n<radialgradient cx=\"0\" cy=\"0\" gradienttransform=\"matrix(-31.67773 90.58917 -108.5232 -37.949 103.796 30.703)\" gradientunits=\"userSpaceOnUse\" id=\"gp-logo-15-e\" r=\"1\">\n<stop offset=\".066\" stop-color=\"#8C48FF\"><\/stop>\n<stop offset=\".5\" stop-color=\"#F2598A\"><\/stop>\n<stop offset=\".896\" stop-color=\"#FFB152\"><\/stop>\n<\/radialgradient>\n<lineargradient gradientunits=\"userSpaceOnUse\" id=\"gp-logo-15-c\" x1=\"31.75\" x2=\"37.471\" y1=\"18.75\" y2=\"84.938\">\n<stop offset=\".156\" stop-color=\"#0D91E1\"><\/stop>\n<stop offset=\".487\" stop-color=\"#52B471\"><\/stop>\n<stop offset=\".652\" stop-color=\"#98BD42\"><\/stop>\n<stop offset=\".937\" stop-color=\"#FFC800\"><\/stop>\n<\/lineargradient>\n<lineargradient gradientunits=\"userSpaceOnUse\" id=\"gp-logo-15-d\" x1=\"36.75\" x2=\"39.874\" y1=\"10\" y2=\"82.213\">\n<stop stop-color=\"#3DCBFF\"><\/stop>\n<stop offset=\".247\" stop-color=\"#0588F7\" stop-opacity=\"0\"><\/stop>\n<\/lineargradient>\n<lineargradient gradientunits=\"userSpaceOnUse\" id=\"gp-logo-15-f\" x1=\"106.964\" x2=\"106.923\" y1=\"33.365\" y2=\"53.037\">\n<stop offset=\".058\" stop-color=\"#F8ADFA\"><\/stop>\n<stop offset=\".708\" stop-color=\"#A86EDD\" stop-opacity=\"0\"><\/stop>\n<\/lineargradient>\n<\/defs>\n<\/svg><\/span><\/div>\n<\/header>\n<ul class=\"gp-plan__list\">\n<li><strong>Everything in the \u00c9claireur package, on both platforms<\/strong><\/li>\n<li>Adaptation of your Google Ads campaigns for Microsoft<\/li>\n<li>A landing page designed for visitors arriving from AI platforms<\/li>\n<li>New ads tested every month<\/li>\n<li>Analysis of your presence in ChatGPT and Copilot answers (GEO)<\/li>\n<li>New formats tested as they become available in Canada<\/li>\n<li>Monthly meeting with your strategist<\/li>\n<\/ul>\n<footer class=\"gp-plan__foot\">\n<p>Fees determined during the assessment. The advertising budget is paid directly to the platforms.<\/p>\n<p><a class=\"btn\" href=\"#diagnostic\"><span>Discuss the Pr\u00e9sence package<\/span><svg aria-hidden=\"true\" fill=\"none\" height=\"18\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" viewbox=\"0 0 24 24\" width=\"18\"><path d=\"M5 12h14\"><\/path><path d=\"m13 6 6 6-6 6\"><\/path><\/svg><\/a><br \/>\n<\/footer>\n<\/article>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section on-ivory\">\n<div class=\"wrap\">\n<div class=\"gp-steps__head rv\">\n<div>\n<p class=\"eyebrow\">How we work<\/p>\n<h2 class=\"h2\">From the first question to the first call<span class=\"dot\">.<\/span><\/h2>\n<\/div>\n<p class=\"lead\">Five steps, with no ads launched before tracking is in place.<\/p>\n<\/div>\n<ol class=\"gp-steps__list\">\n<li class=\"gp-step rv\">\n<span aria-hidden=\"true\" class=\"gp-step__num\">01<\/span><\/p>\n<h3>Assessment<\/h3>\n<p>We look at what your clients ask AI assistants in your field. Then we tell you whether ChatGPT, Copilot and Bing, or both, are worth considering for your business.<\/p>\n<\/li>\n<li class=\"gp-step rv\">\n<span aria-hidden=\"true\" class=\"gp-step__num\">02<\/span><\/p>\n<h3>Measurement first<\/h3>\n<p>OpenAI Pixel, Microsoft tag, Google Analytics 4 and call tracking. This lets us see what every dollar delivers.<\/p>\n<\/li>\n<li class=\"gp-step rv\">\n<span aria-hidden=\"true\" class=\"gp-step__num\">03<\/span><\/p>\n<h3>Ads written here<\/h3>\n<p>In ChatGPT, an ad consists of a 50-character headline and 100 characters of body text. We write them in French, using your clients\u2019 own words.<\/p>\n<\/li>\n<li class=\"gp-step rv\">\n<span aria-hidden=\"true\" class=\"gp-step__num\">04<\/span><\/p>\n<h3>Pages that answer the question<\/h3>\n<p>Visitors arrive with a specific question. The landing page needs to answer it immediately, or the click is wasted.<\/p>\n<\/li>\n<li class=\"gp-step rv\">\n<span aria-hidden=\"true\" class=\"gp-step__num\">05<\/span><\/p>\n<h3>Test, then adjust<\/h3>\n<p>A few weeks of testing, a clear report each month, and budgets shifted towards what generates enquiries.<\/p>\n<\/li>\n<\/ol>\n<\/div>\n<\/section>\n<section class=\"section gp-warm\">\n<div class=\"wrap gp-geo__grid\">\n<div class=\"rv\">\n<p class=\"eyebrow\">Advertising and GEO<\/p>\n<h2 class=\"h2\">Advertising puts you below the answer. Being cited within it takes different work<span class=\"dot\">.<\/span><\/h2>\n<div class=\"gp-geo__body\">\n<p>Advertising makes you visible as soon as the campaign launches. GEO builds your presence in the sources ChatGPT, Copilot and Gemini consult, increasing the chances that they recommend your business.<\/p>\n<p>Campaigns teach us what your clients really ask; in return, GEO work builds your brand\u2019s credibility when people see your ad.<\/p>\n<\/div>\n<p><a class=\"link-arrow gp-geo__cta\" href=\"https:\/\/gamachemedia.com\/en\/etudes\/riendeau-avocats\/\"><br \/>\n<span>View the Riendeau Avocats case study<\/span><br \/>\n<svg aria-hidden=\"true\" fill=\"none\" height=\"16\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" viewbox=\"0 0 24 24\" width=\"16\"><path d=\"M5 12h14\"><\/path><path d=\"m13 6 6 6-6 6\"><\/path><\/svg><br \/>\n<\/a>\n<\/div>\n<figure aria-label=\"Diagram: the AI answer relates to GEO; the ad below the answer relates to advertising.\" class=\"gp-anatomy rv\" style=\"margin:0\">\n<p class=\"gp-anatomy__q\">Which landscaper would you recommend in Brossard to redesign a backyard?<\/p>\n<div class=\"gp-zone gp-zone--answer\">\n<span class=\"gp-zone__tag\">In the answer \u00b7 GEO<\/span><\/p>\n<p>Several Brossard companies are well rated for this type of project. <b>Your business<\/b> is often cited for its backyard designs and detailed quotes\u2026<\/p>\n<p><span class=\"gp-zone__how\">This comes from content, reviews and the sources AI consults.<\/span>\n<\/div>\n<div class=\"gp-zone gp-zone--ad\">\n<span class=\"gp-zone__tag\">Below the answer \u00b7 Advertising<\/span><\/p>\n<div class=\"gp-ad\">\n<div class=\"gp-ad__label\"><span>Sponsored<\/span><span>\u00b7\u00b7\u00b7<\/span><\/div>\n<div aria-hidden=\"true\" class=\"gp-ad__img\">V<\/div>\n<div>\n<span class=\"gp-ad__who\">Your business<\/span><br \/>\n<span class=\"gp-ad__title\">Landscaping in Brossard<\/span><br \/>\n<span class=\"gp-ad__text\">3D plans and a free quote. Limited openings this spring.<\/span>\n<\/div>\n<\/div>\n<p><span class=\"gp-zone__how\">This comes from a campaign, starting at launch.<\/span>\n<\/div>\n<\/figure>\n<\/div>\n<\/section>\n<section class=\"gp-team on-navy\">\n<div aria-hidden=\"true\" aria-label=\"Team portraits \u2014 scrolling pauses on hover or keyboard focus\" class=\"gp-strip\" tabindex=\"0\">\n<div class=\"gp-strip__track\">\n<figure><img loading=\"lazy\" alt=\"\" decoding=\"async\" height=\"600\" loading=\"lazy\" src=\"https:\/\/gamachemedia.com\/wp-content\/uploads\/2026\/09\/gp-portrait-olivier-gamache.webp\" width=\"480\"\/><figcaption>Olivier Gamache<\/figcaption><\/figure>\n<figure><img loading=\"lazy\" alt=\"\" decoding=\"async\" height=\"600\" loading=\"lazy\" src=\"https:\/\/gamachemedia.com\/wp-content\/uploads\/2026\/09\/gp-portrait-francois-gamache.webp\" width=\"480\"\/><figcaption>Fran\u00e7ois Gamache<\/figcaption><\/figure>\n<figure><img loading=\"lazy\" alt=\"\" decoding=\"async\" height=\"600\" loading=\"lazy\" src=\"https:\/\/gamachemedia.com\/wp-content\/uploads\/2026\/09\/gp-portrait-laurence-gamache.webp\" width=\"480\"\/><figcaption>Laurence Gamache<\/figcaption><\/figure>\n<figure><img loading=\"lazy\" alt=\"\" decoding=\"async\" height=\"600\" loading=\"lazy\" src=\"https:\/\/gamachemedia.com\/wp-content\/uploads\/2026\/09\/gp-portrait-paul-gutulan.webp\" width=\"480\"\/><figcaption>Paul Gutulan<\/figcaption><\/figure>\n<figure><img loading=\"lazy\" alt=\"\" decoding=\"async\" height=\"600\" loading=\"lazy\" src=\"https:\/\/gamachemedia.com\/wp-content\/uploads\/2026\/09\/gp-portrait-emile-dumont.webp\" width=\"480\"\/><figcaption>\u00c9mile Dumont<\/figcaption><\/figure>\n<figure><img loading=\"lazy\" alt=\"\" decoding=\"async\" height=\"600\" loading=\"lazy\" src=\"https:\/\/gamachemedia.com\/wp-content\/uploads\/2026\/09\/gp-portrait-yannis-sika.webp\" width=\"480\"\/><figcaption>Yannis Sika<\/figcaption><\/figure>\n<figure aria-hidden=\"true\"><img loading=\"lazy\" alt=\"\" decoding=\"async\" height=\"600\" loading=\"lazy\" src=\"https:\/\/gamachemedia.com\/wp-content\/uploads\/2026\/09\/gp-portrait-olivier-gamache.webp\" width=\"480\"\/><figcaption>Olivier Gamache<\/figcaption><\/figure>\n<figure aria-hidden=\"true\"><img loading=\"lazy\" alt=\"\" decoding=\"async\" height=\"600\" loading=\"lazy\" src=\"https:\/\/gamachemedia.com\/wp-content\/uploads\/2026\/09\/gp-portrait-francois-gamache.webp\" width=\"480\"\/><figcaption>Fran\u00e7ois Gamache<\/figcaption><\/figure>\n<figure aria-hidden=\"true\"><img loading=\"lazy\" alt=\"\" decoding=\"async\" height=\"600\" loading=\"lazy\" src=\"https:\/\/gamachemedia.com\/wp-content\/uploads\/2026\/09\/gp-portrait-laurence-gamache.webp\" width=\"480\"\/><figcaption>Laurence Gamache<\/figcaption><\/figure>\n<figure aria-hidden=\"true\"><img loading=\"lazy\" alt=\"\" decoding=\"async\" height=\"600\" loading=\"lazy\" src=\"https:\/\/gamachemedia.com\/wp-content\/uploads\/2026\/09\/gp-portrait-paul-gutulan.webp\" width=\"480\"\/><figcaption>Paul Gutulan<\/figcaption><\/figure>\n<figure aria-hidden=\"true\"><img loading=\"lazy\" alt=\"\" decoding=\"async\" height=\"600\" loading=\"lazy\" src=\"https:\/\/gamachemedia.com\/wp-content\/uploads\/2026\/09\/gp-portrait-emile-dumont.webp\" width=\"480\"\/><figcaption>\u00c9mile Dumont<\/figcaption><\/figure>\n<figure aria-hidden=\"true\"><img loading=\"lazy\" alt=\"\" decoding=\"async\" height=\"600\" loading=\"lazy\" src=\"https:\/\/gamachemedia.com\/wp-content\/uploads\/2026\/09\/gp-portrait-yannis-sika.webp\" width=\"480\"\/><figcaption>Yannis Sika<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<div class=\"wrap gp-team__grid\">\n<div class=\"rv\">\n<p class=\"eyebrow\">Who manages your campaigns<\/p>\n<h2 class=\"h2\">Local people at the other end of the line<span class=\"dot\">.<\/span><\/h2>\n<div class=\"gp-team__body\">\n<p>Gamache M\u00e9dia is a Saint-Lambert agency. Strategists, writers and AI specialists work under one roof: the person writing your ads talks to the person analysing your results.<\/p>\n<p>You always speak with the same person, someone answers when you call, and your reports are clear.<\/p>\n<\/div>\n<\/div>\n<blockquote class=\"gp-quote rv\">\n<p>\u201cWhen Google advertising first arrived, the first businesses to try it paid far less per click than they do today. We\u2019re seeing that moment again with ChatGPT. I\u2019d rather our clients discover it with us than after their competitors.\u201d<\/p>\n<footer><img loading=\"lazy\" alt=\"\" decoding=\"async\" height=\"92\" loading=\"lazy\" src=\"https:\/\/gamachemedia.com\/wp-content\/uploads\/2026\/09\/gp-visage-olivier-gamache.webp\" width=\"92\"\/><span><b>Olivier Gamache<\/b>Co-founder, Gamache M\u00e9dia<\/span><\/footer>\n<\/blockquote>\n<\/div>\n<\/section>\n<section class=\"section on-ivory\">\n<div class=\"wrap gp-faq__grid\">\n<div class=\"gp-faq__aside rv\">\n<p class=\"eyebrow\">Frequently asked questions<\/p>\n<h2 class=\"h2\">What we\u2019re asked most often<span class=\"dot\">.<\/span><\/h2>\n<p class=\"lead\">Can\u2019t find your answer? Call us at <a class=\"nb\" href=\"tel:+15146131154\" style=\"text-decoration:underline\">514-613-1154<\/a>.<\/p>\n<\/div>\n<div class=\"gp-faq__list rv\">\n<details open=\"\">\n<summary>Does ChatGPT really display ads in Canada?<\/summary>\n<div class=\"ans\">\n<p>Yes. Since April 2026, adult users on the free version and Go plan see ads in Canada. Since August 2026, Canadian businesses can buy these ads directly, with no minimum budget.<\/p>\n<\/div>\n<\/details>\n<details>\n<summary>Can my ad appear in ChatGPT\u2019s answer?<\/summary>\n<div class=\"ans\">\n<p>No. The ad appears below the answer, in a box labelled as sponsored. OpenAI commits to keeping advertising from influencing what ChatGPT says. To be cited in the answer, you need to focus on GEO instead.<\/p>\n<\/div>\n<\/details>\n<details>\n<summary>Do advertisers have access to conversations?<\/summary>\n<div class=\"ans\">\n<p>No. OpenAI does not share conversations with advertisers or sell its users\u2019 data. You receive aggregated results: impressions, clicks, costs and conversions.<\/p>\n<\/div>\n<\/details>\n<details>\n<summary>What is the difference between the \u00c9claireur and Pr\u00e9sence packages?<\/summary>\n<div class=\"ans\">\n<p>\u00c9claireur lets you test one platform for 90 days, with a review at the end. Pr\u00e9sence covers ChatGPT, Copilot and Bing together, with a dedicated landing page, monthly ad tests and an analysis of your presence in AI answers.<\/p>\n<\/div>\n<\/details>\n<details>\n<summary>What budget should I plan for?<\/summary>\n<div class=\"ans\">\n<p>OpenAI no longer imposes a minimum. Together, we set a test budget based on your margins, market and the value of a new client. The goal is to gather enough data to make a sound decision without unnecessary risk.<\/p>\n<\/div>\n<\/details>\n<details>\n<summary>Will my Microsoft ads appear in Copilot?<\/summary>\n<div class=\"ans\">\n<p>Probably. Eligible campaigns may be served there automatically: search ads with logos, Performance Max, product ads and multimedia ads. However, Microsoft does not guarantee placement in Copilot and does not yet provide separate statistics for it.<\/p>\n<\/div>\n<\/details>\n<details>\n<summary>Is my industry eligible?<\/summary>\n<div class=\"ans\">\n<p>Most are. ChatGPT does not show ads near health, mental health or political topics, and some regulated industries have their own rules. We check your business\u2019s eligibility before launching anything.<\/p>\n<\/div>\n<\/details>\n<details>\n<summary>Does this replace Google Ads?<\/summary>\n<div class=\"ans\">\n<p>No. Google remains the first place most people in Quebec turn to. Ads in ChatGPT and Copilot complement your existing campaigns to reach clients asking questions elsewhere.<\/p>\n<\/div>\n<\/details>\n<details>\n<summary>Why work with an agency?<\/summary>\n<div class=\"ans\">\n<p>You can open an account yourself. The difference lies in targeting, copywriting and results tracking: choosing the right conversations, writing very short, persuasive ads and linking each expense to a call or form submission. That\u2019s what we do every day for our clients on Google and Meta.<\/p>\n<\/div>\n<\/details>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section on-navy gp-cta\" id=\"diagnostic\">\n<div class=\"wrap gp-cta__grid\">\n<div class=\"rv\">\n<p class=\"eyebrow\">Free assessment<\/p>\n<h2>Let\u2019s see whether your clients are already in ChatGPT<span class=\"dot\">.<\/span><\/h2>\n<ul class=\"gp-cta__list\">\n<li>We look at the questions your clients ask in your field.<\/li>\n<li>We tell you which platform and package make sense for you, if any.<\/li>\n<li>You leave with a realistic test budget and a clear way to measure results.<\/li>\n<\/ul>\n<div class=\"gp-reach\">\n<small>Prefer to talk to us?<\/small><br \/>\n<a class=\"gp-reach__tel\" href=\"tel:+15146131154\">514-613-1154<\/a><br \/>\n<span>info@gamachemedia.com \u00b7 570 Victoria Avenue, Saint-Lambert<\/span>\n<\/div>\n<\/div>\n<div class=\"gp-card rv\">\n<h3>Tell us about your business<span class=\"dot\">.<\/span><\/h3>\n<p class=\"gp-card__intro\">A free, no-obligation assessment.<\/p>\n<p><!-- gp-diagnostic-form --><\/p>\n<p class=\"gp-card__note\">We use this information only to respond to your request. <a href=\"https:\/\/gamachemedia.com\/en\/privacy-policy\/\">Privacy policy<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Service\",\"name\":\"ChatGPT and Microsoft Copilot advertising\",\"serviceType\":\"Advertising campaign management in ChatGPT, Microsoft Copilot and Bing\",\"provider\":{\"@type\":\"Organization\",\"name\":\"Gamache M\u00e9dia\",\"url\":\"https:\/\/gamachemedia.com\/en\/\"},\"areaServed\":{\"@type\":\"AdministrativeArea\",\"name\":\"Quebec\"},\"url\":\"https:\/\/gamachemedia.com\/publicite-chatgpt-copilot\/\"},{\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Does ChatGPT really display ads in Canada?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes. 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Eligible campaigns may be served there automatically: search ads with logos, Performance Max, product ads and multimedia ads. However, Microsoft does not guarantee placement in Copilot and does not yet provide separate statistics for it.\"}},{\"@type\":\"Question\",\"name\":\"Is my industry eligible?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Most are. ChatGPT does not show ads near health, mental health or political topics, and some regulated industries have their own rules. We check your business\u2019s eligibility before launching anything.\"}},{\"@type\":\"Question\",\"name\":\"Does this replace Google Ads?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No. Google remains the first place most people in Quebec turn to. Ads in ChatGPT and Copilot complement your existing campaigns to reach clients asking questions elsewhere.\"}},{\"@type\":\"Question\",\"name\":\"Why work with an agency?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"You can open an account yourself. The difference lies in targeting, copywriting and results tracking: choosing the right conversations, writing very short, persuasive ads and linking each expense to a call or form submission. That\u2019s what we do every day for our clients on Google and Meta.\"}}]}]}<\/script><\/main><\/p>\n<footer class=\"gm-footer\" id=\"gm-footer\">\n<div class=\"gm-wrap gm-footer-grid\">\n<div class=\"gm-footer-expertise\">\n<h2>OUR EXPERTISE<\/h2>\n<div aria-label=\"Technologies we use\" class=\"gm-footer-technologies\" role=\"list\">\n<div class=\"gm-footer-tech gm-footer-tech-cloud\" role=\"listitem\"><img loading=\"lazy\" alt=\"Google Cloud\" decoding=\"async\" height=\"55\" loading=\"lazy\" src=\"https:\/\/filecache.mediaroom.com\/mr5mr_googlecloud\/182618\/GC_Logo_FullColor_rgb_thumbnail.png\" width=\"150\"\/><\/div>\n<div class=\"gm-footer-tech gm-footer-tech-copilot\" role=\"listitem\"><img loading=\"lazy\" alt=\"Microsoft Copilot\" decoding=\"async\" height=\"55\" loading=\"lazy\" src=\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/9\/92\/Microsoft_Copilot_wordmark.svg\" width=\"150\"\/><\/div>\n<div class=\"gm-footer-tech\" role=\"listitem\"><img loading=\"lazy\" alt=\"Claude\" decoding=\"async\" height=\"55\" loading=\"lazy\" src=\"https:\/\/gamache.ai\/assets\/technologies\/claude-blanc.png\" width=\"150\"\/><\/div>\n<div class=\"gm-footer-tech\" role=\"listitem\"><img loading=\"lazy\" alt=\"Gemini\" decoding=\"async\" height=\"55\" loading=\"lazy\" src=\"https:\/\/gamache.ai\/assets\/technologies\/gemini-blanc.png\" width=\"150\"\/><\/div>\n<div class=\"gm-footer-tech\" role=\"listitem\"><img loading=\"lazy\" alt=\"OpenAI\" decoding=\"async\" height=\"55\" loading=\"lazy\" src=\"https:\/\/gamache.ai\/assets\/technologies\/openai-blanc.png\" width=\"150\"\/><\/div>\n<div class=\"gm-footer-tech\" role=\"listitem\"><img loading=\"lazy\" alt=\"Google Workspace\" decoding=\"async\" height=\"55\" loading=\"lazy\" src=\"https:\/\/gamache.ai\/assets\/technologies\/google-workspace-blanc.png\" width=\"150\"\/><\/div>\n<div class=\"gm-footer-tech\" role=\"listitem\"><img loading=\"lazy\" alt=\"HubSpot\" decoding=\"async\" height=\"55\" 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